'Unapologetic, daring and iconic' – Iris Apfel's new rug collection shows that maximalism isn't going anywhere this 2023

 Iris Apfel
Iris Apfel

If we are to trust anybody to design our new rug, it would be Iris Apfel. The famed businesswoman, interior designer, and all-around fashion icon has an unmatched textiles career – including a contract with the White House (that spanned nine presidencies, no less).

It is welcome news, therefore, that Iris has released a new collection with Ruggable – the 'washable rug' that is 'stain-resistant, water-resistant, and designed to fit conveniently in your home washing machine' (yes, really).

In true Iris Apfel style, the rugs are beautifully maximalist – paying homage to her 'more is more' style through eclectic patterns, ornate prints, and vibrant colorways. These maximalist pieces are set to top rug trends for 2023 (as maximalist decorating ideas show no sign of slowing down) – and despite the 'trend' label – we're sure these designs will stand the test of time.

Iris Apfel
Iris Apfel

The daring rugs make it easy to 'have fun, take chances, and be bold,' as Iris says – but they also allow you to tap into one of the audacious interior design trends shaping our space in the coming months.

Forecasters (and social powerhouse) Pinterest say that demand for maximalist decor with a vintage twist (particularly) is up +350% this year – as more people look to create a 'Hipstoric Home' that combines vintage and heritage pieces with modern styles. Decorating with antiques is one way to do so – but investing in a maximalist, vintage-style rug such as this is (arguably) even more impactful. And it's Iris Apfel approved – so we are certainly not to disagree.

Iris Apfel
Iris Apfel

Similarly, Pinterest forecasts the rise of 'eclecticism and individualism' – two themes that are equally evident in Iris Apfel X Ruggable's pieces.

'In a dissent from the uber-minimalist trend popular in recent years, consumers are shifting to a more eclectic collector's approach to designing their spaces,' they explain. 'Looking forward, this year, we predict consumers moving towards a more decadent, collected home.'

Inspired? You can shop for our favorite rugs below.

Birds Of A Feather rug

Inspired by Palm Beach, this bold rug celebrates bold, tropical birds – including toucans, parrots, and flamingos. It has a mirrored design, exhibiting a palette of tangerine, pink, yellow, and leafy green.

Simian Forest Rug

Drawing from Iris Apfel's favorite animal – the money – this design showcases lively primates and birds surrounded by palm trees and tropical leaves in dark forest green set against a versatile, neutral background.

Flutterby Multicolor Rug

This maximalist showcase of candy pink, coral, and blue insects stems from Iris Apfel's instantly recognizable, bold sense of style. Like all rugs in the collection, it is water-resistant, stain-resistant, and machine-washable.