Ulta Beauty Just Launched a New Luxury Category
Ulta Beauty is amping up its offerings with a brand-new luxury beauty category. The country’s largest specialty beauty retailer just launched its curated assortment of luxury brands in select stores across the country, with the full collection of products available online at Ulta's dedicated Luxury Beauty Products page.
Now, you can find at Ulta luxury brands like Chanel, Dior, Natasha Denona, Hourglass, and Lancôme. Additionally, the launch includes luxury fragrance options from Tom Ford, Givenchy, Yves Saint Laurent, Gucci, Viktor & Rolf, and Tiffany & Co. You can expect more of your favorite brands to join the platform in the coming months, too.
Ulta's new expansion comes as part of a continued effort to become the preferred destination for Gen Z by offering a wide selection of beauty products across all price points and categories.
Shop some of our favorites from the newly launched luxury category, below, then head to Ulta to see the full curation.
Dior Addict Lip Glow Oil
Hourglass Ambient Lighting Palette Edit
Chanel N°5 The Gold Body Oil
Lancôme Absolue Revitalizing & Brightening Soft Cream
Dior Forever Natural Nude Foundation
Natasha Denona My Dream Eyeshadow Palette
Chanel LES BEIGES Healthy Glow Bronzing Cream
Yves Saint Laurent Black Opium Le Parfum