This TV Host Is Going Viral For Removing Her Makeup On Air While Discussing That New TikTok Beauty Filter

BuzzFeed
·2 min read
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If you've been on TikTok lately, you've likely noticed the new beauty filter craze that's taken over many a For You page. Named the Bold Glamour filter, it's been used nearly 10 million times and garnered more than 226 million views so far.

#boldglamour hashtag with 226+ million views

In case you're not on TikTok, I'll show you how powerful this thing is. Here's a pic of me on my patio in natural lighting with no makeup and no filter. I'm a 29-year-old woman, so you can see some lines and blemishes (aka "normal" skin for a human being).

Close-up of Morgan smiling with long, curly brunette hair showing skin texture
Morgan Sloss / BuzzFeed

Now here's me with the filter:

Same woman with skin looking smoother and clearer with fuller eyelashes and darker eyebrows
Morgan Sloss / BuzzFeed

The filter makes me look like a freaking supermodel! It obviously adds heavy makeup, but it also smooths my skin and plumps my lips. I think it changes my nose shape a little, too.

Both photos side by side

This filter is wild because I can move my face, touch it, speak, etc., and the filter stays in place without glitching. It looks very real in that sense.

Morgan Sloss / BuzzFeed

As you might imagine, looking extra glamorous one second, then looking your normal self the next can be disappointing to some folks. A New Zealand TV show called The Project recently discussed the impact it can have. Social media influencer Jess Quinn, who creates content on body acceptance, confessed that the filter made her feel "worse" about herself.

Jess saying "I was using it and then I turned it off and I instantly felt worse about myself" because it highlighted her differences and so-called imperfections

Many TikTokers have expressed similar sentiments, and I can confirm! Who wouldn't feel a bit bummed when they turn the filter off?

Three / The Project

Cohost Kanoa Lloyd agreed and made an excellent point.

Kanoa saying "It does strike me that I can't really sit here and say 'Yeah, that's bad, filters are bad,' while I've got a full face of TV glam"
Three / The Project

So she started removing her makeup right then and there!

Kanoa says "So i'm going to take my makeup off!" and "It's not normal to have a full-time, professional person who makes you look this way"
Three / The Project

After the break, she returned with a natural face, free of makeup.

Fresh-faced smiling Kanoa says "Honestly, this took almost the entire air break: facecloth, makeup wipes," showing "what an ordeal it is to get a TV-ready face"
Three / The Project

And Kanoa had a wonderful message for viewers, telling them not to compare themselves to TV glam.

Kanoa says "I'm not doing this to say one thing is better than another" and that she loves makeup, "but it's not normal to have that much stuff on all the time, so don't compare yourself to that"
Three / The Project

Props to Kanoa for this! I think filters and makeup are tons of fun, but it's definitely important to explore the possible effects they can have on our self-esteem. You can watch the full conversation here.

What do you think about Kanoa removing her makeup in response to the Bold Glamour filter? Have you used it yourself? If so, how did it make you feel? LMK in the comments below!