Amazon’s Exclusive Skin-Care Brand Is Up To 50% Off For Prime Day

·9 min read

Amazon's in-house skin-care brand Belei may just be the retailer's best-kept beauty secret. The paraben-free range is a dark horse of quality beauty products, featuring bottles sourced from recycled materials — which, in our humble shopping opinions, is all pretty compelling considering the price point. With Prime Day 2021 here, Belei is celebrating with seriously steep savings.

Starting now, select Belei products will be on sale (up to 50% off!) while supplies last, which means now is prime time to shop brand faves like the ferulic acid serum and charcoal face mask before they sell out. (The only catch? You have to be an official Prime member in order to snag the discount, so make sure to check the coupon box before adding it to your cart.) Not sure where to start? We've done a deep dive into the brand's entire scope of bestselling goods, from serums to moisturizers and cleansing wipes galore, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.

<h3><h2>Charcoal Balancing Mask</h2></h3><br>"I used this in the morning after washing my face. It has a nice consistency and went on easily. I’m wasn't sure if I applied enough, but after 15 minutes I rinsed my face and my skin seemed smoother and brighter. I waited for a few minutes to apply moisturizer as a test — usually, if I don’t apply moisturizer immediately after washing my face, my skin starts to feel super dry and tight. But my skin actually felt really hydrated. I probably could have gotten away with not applying moisturizer at all, but I put on a little sunscreen because I was going outside. This was actually my first time using a mask, so I don’t have a lot to compare it to, but I liked it and would definitely use it again." — Emily Ruane, Fashion Market Writer<br><br><strong>Belei</strong> Charcoal Balancing Mask, $, available at <a href="https://amzn.to/2SKlyWJ" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Charcoal Balancing Mask


"I used this in the morning after washing my face. It has a nice consistency and went on easily. I’m wasn't sure if I applied enough, but after 15 minutes I rinsed my face and my skin seemed smoother and brighter. I waited for a few minutes to apply moisturizer as a test — usually, if I don’t apply moisturizer immediately after washing my face, my skin starts to feel super dry and tight. But my skin actually felt really hydrated. I probably could have gotten away with not applying moisturizer at all, but I put on a little sunscreen because I was going outside. This was actually my first time using a mask, so I don’t have a lot to compare it to, but I liked it and would definitely use it again." — Emily Ruane, Fashion Market Writer

Belei Charcoal Balancing Mask, $, available at Amazon
<h3><h2>Hydrating Hyaluronic Acid Serum</h2></h3><br>"This is a good basic serum. It's lightweight and mild, but does seem to soothe and hydrate my skin. I personally like to wear it under makeup, or mixed into a foundation to sheer it out a bit." — Karina Hoshikawa, Beauty & Wellness Market Writer<br><br><strong>Belei</strong> Hydrating Hyaluronic Acid Serum, $, available at <a href="https://amzn.to/3gzmcj7" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Hydrating Hyaluronic Acid Serum


"This is a good basic serum. It's lightweight and mild, but does seem to soothe and hydrate my skin. I personally like to wear it under makeup, or mixed into a foundation to sheer it out a bit." — Karina Hoshikawa, Beauty & Wellness Market Writer

Belei Hydrating Hyaluronic Acid Serum, $, available at Amazon
<h3><h2>Triple-Peptide Eye Cream</h2></h3><br>"I have super Sensitive — yes, capital S — skin, so was a bit nervous about swatching to a new product on my face (a place prone to eczema and perioral dermatitis). My initial reaction to this "triple-peptide" cream was that it felt light and rich without being overly greasy once applied to my under eyes. I echo the Amazon-reviewer chorus in the sentiment that a little does, in fact, go a long way. After a few days of use, I haven't noticed any major brightening results as far as dark circles go...But, I also haven't experienced any flareups or irritations from my forever moody complexion." — Elizabeth Buxton, Editor<br><br><strong>Belei</strong> Triple-Peptide Under Eye Cream, $, available at <a href="https://amzn.to/3vB8EYo" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Triple-Peptide Eye Cream


"I have super Sensitive — yes, capital S — skin, so was a bit nervous about swatching to a new product on my face (a place prone to eczema and perioral dermatitis). My initial reaction to this "triple-peptide" cream was that it felt light and rich without being overly greasy once applied to my under eyes. I echo the Amazon-reviewer chorus in the sentiment that a little does, in fact, go a long way. After a few days of use, I haven't noticed any major brightening results as far as dark circles go...But, I also haven't experienced any flareups or irritations from my forever moody complexion." — Elizabeth Buxton, Editor

Belei Triple-Peptide Under Eye Cream, $, available at Amazon
<h3><h2>'Daily Hydrating' Duo Skin Care Starter Kit</h2></h3><br><br><br><strong>Belei</strong> 'Daily Hydrating' Duo Skin Care Starter Kit, $, available at <a href="https://amzn.to/2TDBni8" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

'Daily Hydrating' Duo Skin Care Starter Kit




Belei 'Daily Hydrating' Duo Skin Care Starter Kit, $, available at Amazon
<h3><h2>Ferulic Acid + Vitamins C and E Serum</h2></h3><br>"This serum is awesome for skin-care beginners because it has brightening and hydrating ingredients that make it a great two-in-one product. I used it during the evening not expecting much the next morning, but I definitely felt like my skin looked plumper and a bit brighter when I woke up. I wouldn’t say this is the end-all-be-all serum, but if you’re looking for an affordable option that you can get delivered with free Prime shipping, this is for you." - Hannah Bullion<br><br><strong>Belei</strong> Ferulic Acid + Vitamins C and E Serum, $, available at <a href="https://amzn.to/3q2KEfI" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Ferulic Acid + Vitamins C and E Serum


"This serum is awesome for skin-care beginners because it has brightening and hydrating ingredients that make it a great two-in-one product. I used it during the evening not expecting much the next morning, but I definitely felt like my skin looked plumper and a bit brighter when I woke up. I wouldn’t say this is the end-all-be-all serum, but if you’re looking for an affordable option that you can get delivered with free Prime shipping, this is for you." - Hannah Bullion

Belei Ferulic Acid + Vitamins C and E Serum, $, available at Amazon
<h3><h2>Vitamin C + HA Serum</h2></h3><br>"I have dry skin that's not usually prone to breakouts but needs lots of moisture to keep it in check. Vitamin E and botanical face oil are a part of my daily routine. I don't currently use a serum but I do add a blended <a href="https://www.amazon.com/Vitabrid-Vitamin-face-brightening-powder/dp/B01MFC2Q8C" rel="nofollow noopener" target="_blank" data-ylk="slk:Vitamin C powder" class="link rapid-noclick-resp">Vitamin C powder</a> (from <a href="https://www.amazon.com/Vitabrid-Vitamin-face-brightening-powder/dp/B01MFC2Q8C" rel="nofollow noopener" target="_blank" data-ylk="slk:Vitabrid" class="link rapid-noclick-resp">Vitabrid</a>) to my moisturizer for skin brightening. This Belei Vitamin C + HA product is meant to be applied sparingly at night for brighter, hydrated skin. Even though I was only using a small amount, I did not love the feeling of it on my face. It left a slightly tacky feel, not luxurious or smooth or especially hydrated. It was alright since it's meant to be added right before you go to bed, but I still wasn't thrilled with it. After three weeks my skin didn't look any better or worse for using the product. It barely had any scent (bonus in my books) and did not irritate my skin. Not a glowing review for this one — I'd say it's just fine and likely better for someone who already uses a similar serum and might want to try out a new option at a lower price." - Marissa Rosenblum, VP Affiliate & Consumer Products <br><br><strong>Belei</strong> Vitamin C + Hyaluronic Acid Serum, $, available at <a href="https://amzn.to/3q6vfLj" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Vitamin C + HA Serum


"I have dry skin that's not usually prone to breakouts but needs lots of moisture to keep it in check. Vitamin E and botanical face oil are a part of my daily routine. I don't currently use a serum but I do add a blended Vitamin C powder (from Vitabrid) to my moisturizer for skin brightening. This Belei Vitamin C + HA product is meant to be applied sparingly at night for brighter, hydrated skin. Even though I was only using a small amount, I did not love the feeling of it on my face. It left a slightly tacky feel, not luxurious or smooth or especially hydrated. It was alright since it's meant to be added right before you go to bed, but I still wasn't thrilled with it. After three weeks my skin didn't look any better or worse for using the product. It barely had any scent (bonus in my books) and did not irritate my skin. Not a glowing review for this one — I'd say it's just fine and likely better for someone who already uses a similar serum and might want to try out a new option at a lower price." - Marissa Rosenblum, VP Affiliate & Consumer Products

Belei Vitamin C + Hyaluronic Acid Serum, $, available at Amazon
<h3><h2>Retinol Refining Moisturizer</h2></h3><br>"I typically don't moisturize at night (I know, I'm bad), so I was excited to try this moisturizer! The bottle itself is super user-friendly and allows for easy application. The formula is soft, not too scent-heavy, and has been kind to my overly sensitive (and typically easily irritated) skin. I'm eager to see how continuous application will leave my skin." — Katie Cruz, Associate Social Media Editor<br><br><strong>Belei</strong> Retinol Vitamin A Refining Moisturizer, $, available at <a href="https://amzn.to/2TIiA5r" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Retinol Refining Moisturizer


"I typically don't moisturize at night (I know, I'm bad), so I was excited to try this moisturizer! The bottle itself is super user-friendly and allows for easy application. The formula is soft, not too scent-heavy, and has been kind to my overly sensitive (and typically easily irritated) skin. I'm eager to see how continuous application will leave my skin." — Katie Cruz, Associate Social Media Editor

Belei Retinol Vitamin A Refining Moisturizer, $, available at Amazon
<h3><h2>Bio-Complex Moisturizer</h2></h3><br>"I normally use a face oil as moisturizer, so this was a new consistency for me. Water-based moisturizers tend to irritate my skin after having used an oil for so long, so I was pleasantly surprised when Belei's did not. At all. While the consistency took some getting used to, I really did like the way this made my skin feel — super-hydrated, almost velvety, but not greasy at all." — Emily Ruane, Fashion Market Writer<br><br><strong>Belei</strong> Bio-Complex Moisturizer, $, available at <a href="https://amzn.to/2SKzNuC" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Bio-Complex Moisturizer


"I normally use a face oil as moisturizer, so this was a new consistency for me. Water-based moisturizers tend to irritate my skin after having used an oil for so long, so I was pleasantly surprised when Belei's did not. At all. While the consistency took some getting used to, I really did like the way this made my skin feel — super-hydrated, almost velvety, but not greasy at all." — Emily Ruane, Fashion Market Writer

Belei Bio-Complex Moisturizer, $, available at Amazon
<h3><h2>Dark Spot Solution</h2></h3><br>"I have some hyperpigmentation on my cheeks and chin as a result of acne scarring, so anything with "dark spot" on the bottle immediately has my attention. Belei's serum was super lightweight and absorbed well, but over the course of testing, didn't seem to do a whole lot for my skin. To be fair, hyperpigmentation can take <em>years</em> to fade (unless you pony up for in-office laser treatments with a derm), but other Amazon reviewers seemed to echo my hesitation on this one." — Hoshikawa<br><br><strong>Belei</strong> Dark Spot Solution Serum, $, available at <a href="https://amzn.to/3gzHbSX" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Dark Spot Solution


"I have some hyperpigmentation on my cheeks and chin as a result of acne scarring, so anything with "dark spot" on the bottle immediately has my attention. Belei's serum was super lightweight and absorbed well, but over the course of testing, didn't seem to do a whole lot for my skin. To be fair, hyperpigmentation can take years to fade (unless you pony up for in-office laser treatments with a derm), but other Amazon reviewers seemed to echo my hesitation on this one." — Hoshikawa

Belei Dark Spot Solution Serum, $, available at Amazon
<h3><h2>Vitamin C Moisturizer</h2></h3><br>"The moisturizer is very lightweight and it's perfect if you're someone like me, who has to layer on loads of sunscreen after applying moisturizer. The hyaluronic acid keeps my face feeling super supple, smooth, and hydrated. Dark spots and inflammation are my key skin concerns and I’ve also noticed gradual fading away of my acne scarring." — Richardson<br><br><strong>Belei</strong> Vitamin C Moisturizer, $, available at <a href="https://amzn.to/3vvk9Rb" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Vitamin C Moisturizer


"The moisturizer is very lightweight and it's perfect if you're someone like me, who has to layer on loads of sunscreen after applying moisturizer. The hyaluronic acid keeps my face feeling super supple, smooth, and hydrated. Dark spots and inflammation are my key skin concerns and I’ve also noticed gradual fading away of my acne scarring." — Richardson

Belei Vitamin C Moisturizer, $, available at Amazon
<h2>'Be Bright' Daily Duo Skincare Kit</h2><br><br><strong>Belei</strong> 'Be Bright' Daily Duo Skin Care Starter Kit, $, available at <a href="https://amzn.to/2U9gQCd" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

'Be Bright' Daily Duo Skincare Kit



Belei 'Be Bright' Daily Duo Skin Care Starter Kit, $, available at Amazon
<h3><strong>Hydrating Facial Cleansing Wipes</strong></h3><br><em>Lightning Deal: <strong>20% off </strong>10/13 5:15 PM–11:15 PM<br></em><br>"These makeup wipes feel like velvet — super soft and feel much more luxurious than their $9 price point. Although they’re hydrating, these makeup wipes are very cleansing and have made my facial cleansing routine a breeze. They can also substitute your cleanser in the morning if you're in a rush, but still want to feel refreshed and hydrated in one step." — Amani Richardson, social media intern<br><br>"Unlike the Belei Vitamin C + HA Serum, these I loved. They feel and act as an exact dupe to the more expensive <a href="https://www.sephora.com/product/cleansing-spa-water-cloths-P294018" rel="nofollow noopener" target="_blank" data-ylk="slk:Koh Gen Do cleansing spa cloths" class="link rapid-noclick-resp">Koh Gen Do cleansing spa cloths</a> I currently use. I will absolutely be switching to these cheaper facial wipes from Amazon." — Rosenblum<br><br><strong>Belei</strong> Hydrating Facial Cleansing Wipes (2 Pack), $, available at <a href="https://amzn.to/36ZUiZ6" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Hydrating Facial Cleansing Wipes


Lightning Deal: 20% off 10/13 5:15 PM–11:15 PM

"These makeup wipes feel like velvet — super soft and feel much more luxurious than their $9 price point. Although they’re hydrating, these makeup wipes are very cleansing and have made my facial cleansing routine a breeze. They can also substitute your cleanser in the morning if you're in a rush, but still want to feel refreshed and hydrated in one step." — Amani Richardson, social media intern

"Unlike the Belei Vitamin C + HA Serum, these I loved. They feel and act as an exact dupe to the more expensive Koh Gen Do cleansing spa cloths I currently use. I will absolutely be switching to these cheaper facial wipes from Amazon." — Rosenblum

Belei Hydrating Facial Cleansing Wipes (2 Pack), $, available at Amazon
<h3><strong>Micellar Facial Cleansing Wipes</strong></h3><br><em>Lightning Deal: <strong>25% off </strong>10/14 9:25 AM–3:25 PM<br></em><br>"Like other Refinery29 beauty editors, I'm a big fan of <a href="https://www.refinery29.com/en-us/best-face-wipes-reviews" rel="nofollow noopener" target="_blank" data-ylk="slk:micellar water wipes" class="link rapid-noclick-resp">micellar water wipes</a>. As someone who is constantly swatching products at my desk and doing last-minute makeup changes in the morning (I'm indecisive when it comes to eyeshadow, okay?), I love a gentler face wipe, and this stuff definitely fits the bill. Plus, it easily removed a near-indestructible red liquid lipstick with minimal residue — the true test of any makeup remover." — Hoshikawa<br><br><strong>Belei</strong> Oil-Free Micellar Facial Cleansing Wipes (2 Pack), $, available at <a href="https://amzn.to/33Uva3X" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Micellar Facial Cleansing Wipes


Lightning Deal: 25% off 10/14 9:25 AM–3:25 PM

"Like other Refinery29 beauty editors, I'm a big fan of micellar water wipes. As someone who is constantly swatching products at my desk and doing last-minute makeup changes in the morning (I'm indecisive when it comes to eyeshadow, okay?), I love a gentler face wipe, and this stuff definitely fits the bill. Plus, it easily removed a near-indestructible red liquid lipstick with minimal residue — the true test of any makeup remover." — Hoshikawa

Belei Oil-Free Micellar Facial Cleansing Wipes (2 Pack), $, available at Amazon
<h3><strong>Blemish Control Oil-Free Facial Cleansing Wipes</strong></h3><br><em>Lightning Deal: <strong>20% off </strong>10/14 3:45 PM–9:25 PM<br></em><br>"I’m not a huge believer in facial cleansing wipes, mostly because I love a good double cleanse and find the act of washing my face to be somewhat calming. But having this in my bag pre-SoulCycle might have actually saved my life. Not only did it wipe away all my makeup, it left my skin feeling refreshed, and gave me peace of mind that my post-cycling sweat wouldn’t break me out *too bad*." — Bullion<br><br><strong>Belei</strong> Blemish Control Facial Cleansing Wipes (2 Pack), $, available at <a href="https://amzn.to/3iRkLul" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Blemish Control Oil-Free Facial Cleansing Wipes


Lightning Deal: 20% off 10/14 3:45 PM–9:25 PM

"I’m not a huge believer in facial cleansing wipes, mostly because I love a good double cleanse and find the act of washing my face to be somewhat calming. But having this in my bag pre-SoulCycle might have actually saved my life. Not only did it wipe away all my makeup, it left my skin feeling refreshed, and gave me peace of mind that my post-cycling sweat wouldn’t break me out *too bad*." — Bullion

Belei Blemish Control Facial Cleansing Wipes (2 Pack), $, available at Amazon
<h3>Blemish Control Spot Treatment</h3><br><a href="https://www.refinery29.com/en-us/2017/12/185765/best-benzoyl-peroxide-products-for-acne" rel="nofollow noopener" target="_blank" data-ylk="slk:&quot;Benzoyl peroxide" class="link rapid-noclick-resp">"Benzoyl peroxide</a> and <a href="https://www.refinery29.com/en-us/salicylic-acid" rel="nofollow noopener" target="_blank" data-ylk="slk:salicylic acid" class="link rapid-noclick-resp">salicylic acid</a> are two industry-standard ingredients for zapping zits, but Belei's spot treatment was surprisingly gentle. While it didn't irritate my skin — a huge plus — it also was perhaps a little <em>too</em> mild for anyone looking for an overnight solution. (i.e., me.)" — Karina Hoshikawa, Beauty & Wellness Market Writer<br><br><strong>Belei</strong> 'Blemishes Be Gone' Duo Skin Care Starter Kit, $, available at <a href="https://amzn.to/34vDnut" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Blemish Control Spot Treatment


"Benzoyl peroxide and salicylic acid are two industry-standard ingredients for zapping zits, but Belei's spot treatment was surprisingly gentle. While it didn't irritate my skin — a huge plus — it also was perhaps a little too mild for anyone looking for an overnight solution. (i.e., me.)" — Karina Hoshikawa, Beauty & Wellness Market Writer

Belei 'Blemishes Be Gone' Duo Skin Care Starter Kit, $, available at Amazon
<h3><strong>Oil-Free Face Moisturizer</strong></h3><br>"I have oily, acne-prone skin, so I was initially a little nervous about the texture of this day cream, which is a bit thicker than I usually use. The opaque, white cream took a little blending before fully disappearing into my olive skin (I'm not about that ghostly life), but surprisingly didn't feel greasy or heavy on, and SPF 50 is great for shielding my skin from UV rays."— Hoshikawa<br><br><strong>Belei</strong> Oil-Free Face Moisturizer, $, available at <a href="https://amzn.to/3lgo53C" rel="nofollow noopener" target="_blank" data-ylk="slk:Amazon" class="link rapid-noclick-resp">Amazon</a>

Oil-Free Face Moisturizer


"I have oily, acne-prone skin, so I was initially a little nervous about the texture of this day cream, which is a bit thicker than I usually use. The opaque, white cream took a little blending before fully disappearing into my olive skin (I'm not about that ghostly life), but surprisingly didn't feel greasy or heavy on, and SPF 50 is great for shielding my skin from UV rays."— Hoshikawa

Belei Oil-Free Face Moisturizer, $, available at Amazon
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