Don't put away your pumpkin-shaped candy pails just yet! Mars Wrigley — the maker of M&M's, Snickers, Starburst, to name a few — just launched TREAT TOWN, an app that allows families to partake in the joy of trick-or-treating this Halloween, without increasing their risk of contracting COVID-19. The app was launched in response to the Centers for Disease Control and Prevention's Halloween safety guidelines, which deem trick-or-treating a high risk activity.
"Halloween is a mega-moment at Mars Wrigley, and we’ve tried to think of everything our consumers might need in 2020 to embrace both familiar and new Halloween traditions," Tanya Berman, Mars Wrigley’s head of seasonal marketing said in a press release. "We quickly pivoted to the totally new TREAT TOWN™ platform so families, friends, and communities have the entire month of October for inclusive, digital celebrations that create better moments and more smiles this Halloween season."
Here's how it works: Once you download TREAT TOWN to your phone, you can decide between being a candy-giver or trick-or-treater. As a candy giver, you can purchase virtual candy credits from Mars Wrigley brands and give them to trick-or-treaters. You also can decide if you want to open your door to whomever is virtually trick-or-treating in your area or to only allow your friends and family to trick-or-treat at your door.
As a trick-or-treater, you can collect candy credits from people around them who are also virtually trick-or-treating via the app. These credits can be exchanged for real candy online or in stores across the country or, if you're feeling generous, you can "treat it forward" and give your candy credits to the Boys & Girls Club of America as a cash donation. Mars Wrigley will also be making a $50,000 donation to the organization to help "build great futures for all young people."
But TREAT TOWN, which will be available until Oct. 31, isn't just about candy. Users will also be able to visit Disney's Haunted Mansion, and even trick-or-treat there on Oct. 23. M&M's World in Times Square will also be open for trick-or-treating.
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