Impossible Foods announced it is cutting the prices of products it sells to foodservice distributors by about 15%. This makes it cheaper for those companies to sell things like Impossible Burger patties, 5-pound Burger bulk packages, and Impossible Sausage Made From Plants patties to you at your local grocery store. It's the second time the company has lowered prices recently. (Need some cooking inspo? Here are the 100 Easiest Recipes You Can Make.)
"Our stated goal since Impossible Foods' founding has always been to drive down prices through economies of scale, reach price parity and then undercut the price of conventional ground beef from cows," the company's founder and CEO, Dr. Patrick O. Brown, said in a statement. "Less than a year ago, we cut foodservice prices by 15%. Today's price cut is just the latest — not the last — step toward making the food system sustainable. Stay tuned."
News of the price cuts comes as sales of sliced meat products are on the rise and have been since October of 2020 as people continued to work from home and the weather changed for the fall. While pre-cut turkey, ham, bologna, and more are convenient to have on hand, each is filled with sodium and fat.
Thanks to the new Impossible Foods price cut, it will be easier than ever to become healthier by eating more plants and less meat! For more tips on how to do so, here are 33 Easy Plant-Based Recipes Even Carnivores Will Love.
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