Tour de France kits, national champions on display at team presentation - Gallery

 BILBAO SPAIN  JUNE 29 LR David De La Cruz of Spain and Mark Cavendish of United Kingdom and Astana Qazaqstan Team during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images
BILBAO SPAIN JUNE 29 LR David De La Cruz of Spain and Mark Cavendish of United Kingdom and Astana Qazaqstan Team during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao UCIWT on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images

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Bahrain  Victorious Spanish rider Mikel Landa C and teammates cycle to the podium during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Marco BERTORELLO  AFP Photo by MARCO BERTORELLOAFP via Getty Images

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INEOS  Grenadiers Colombian rider Egan Bernal cycles to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Thomas SAMSON  AFP  The erroneous mentions appearing in the metadata of this photo by Thomas SAMSON has been modified in AFP systems in the following manner INEOS  Grenadiers Colombian rider Egan Bernal instead of EF Education  Easyposts Colombian rider Rigoberto Uran Please immediately remove the erroneous mentions from all your online services and delete it them from your servers If you have been authorized by AFP to distribute it them to third parties please ensure that the same actions are carried out by them Failure to promptly comply with these instructions will entail liability on your part for any continued or post notification usage Therefore we thank you very much for all your attention and prompt action We are sorry for the inconvenience this notification may cause and remain at your disposal for any further information you may require Photo by THOMAS SAMSONAFP via Getty Images

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Cofidis German rider Simon Geschke C cycles with teammates to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Thomas SAMSON  AFP Photo by THOMAS SAMSONAFP via Getty Images
Cofidis German rider Simon Geschke C cycles with teammates to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Thomas SAMSON AFP Photo by THOMAS SAMSONAFP via Getty Images

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Lotto Dstnys Australian rider Caleb Ewan cycles to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Thomas SAMSON  AFP Photo by THOMAS SAMSONAFP via Getty Images
Lotto Dstnys Australian rider Caleb Ewan cycles to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Thomas SAMSON AFP Photo by THOMAS SAMSONAFP via Getty Images

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JumboVismas Danish rider Jonas Vingegaard R waves on stage flanked by JumboVismas Belgian rider Tiesj Benoot L during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT  AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images

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UAE Team Emirates Danish rider Mikkel Bjerg L points to UAE Team Emirates Slovenian rider Tadej Pogacar R as they take to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT  AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images

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Team Jayco Alulas US rider Lawson Craddock 2nd R raises his bicycle as he and his teammates take to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT  AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images

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BORA  hansgrohes Australian rider Jai Hindley waves on stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT  AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images
BORA hansgrohes Australian rider Jai Hindley waves on stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images

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Dutch Mathieu van der Poel of AlpecinDeceuninck AlpecinDeceuninck riders pictured during the team presentation ahead of the 110th edition of the Tour de France cycling race in Bilbao Spain Thursday 29 June 2023 This years Tour de France takes place from 01 to 23 July 2023 and starts with three stages in Spain BELGA PHOTO JASPER JACOBS Photo by JASPER JACOBS  BELGA MAG  Belga via AFP Photo by JASPER JACOBSBELGA MAGAFP via Getty Images

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Lidl  Treks French rider Tony Gallopin cycles to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Thomas SAMSON  AFP Photo by THOMAS SAMSONAFP via Getty Images
Lidl Treks French rider Tony Gallopin cycles to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Thomas SAMSON AFP Photo by THOMAS SAMSONAFP via Getty Images

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Team DSM  Firmenich team riders take to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT  AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images
Team DSM Firmenich team riders take to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images

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UnoX Pro Cycling Teams Norwegian rider Alexander Kristoff cycles to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Thomas SAMSON  AFP Photo by THOMAS SAMSONAFP via Getty Images
UnoX Pro Cycling Teams Norwegian rider Alexander Kristoff cycles to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Thomas SAMSON AFP Photo by THOMAS SAMSONAFP via Getty Images

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TrekSegafredo riders pictured during the team presentation ahead of the 110th edition of the Tour de France cycling race in Bilbao Spain Thursday 29 June 2023 This years Tour de France takes place from 01 to 23 July 2023 and starts with three stages in Spain BELGA PHOTO JASPER JACOBS Photo by JASPER JACOBS  BELGA MAG  Belga via AFP Photo by JASPER JACOBSBELGA MAGAFP via Getty Images

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Groupama  FDJs French rider David Gaudu R and teammates toss water bottles to spectators from the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT  AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images

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Slovak Peter Sagan of TotalEnergies pictured during the team presentation ahead of the 110th edition of the Tour de France cycling race in Bilbao Spain Thursday 29 June 2023 This years Tour de France takes place from 01 to 23 July 2023 and starts with three stages in Spain BELGA PHOTO DIRK WAEM Photo by DIRK WAEM  BELGA MAG  Belga via AFP Photo by DIRK WAEMBELGA MAGAFP via Getty Images

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UAE Team Emirates Slovenian rider Tadej Pogacar C flashes a victory sign as he exits the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT  AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images

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JumboVismas Danish rider Jonas Vingegaard cycles to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT  AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images
JumboVismas Danish rider Jonas Vingegaard cycles to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images

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Former Spanish cyclist Miguel Indurain waves on stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT  AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images
Former Spanish cyclist Miguel Indurain waves on stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by AnneChristine POUJOULAT AFP Photo by ANNECHRISTINE POUJOULATAFP via Getty Images

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EF Education  Easyposts Colombian rider Rigoberto Uran cycles to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Thomas SAMSON  AFP Photo by THOMAS SAMSONAFP via Getty Images
EF Education Easyposts Colombian rider Rigoberto Uran cycles to the stage during the official teams presentation near the Guggenheim Museum Bilbao in Bilbao northern Spain on June 29 2023 two days prior to the start of the 110th edition of the Tour de France cycling race Photo by Thomas SAMSON AFP Photo by THOMAS SAMSONAFP via Getty Images

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French Julian Alaphilippe of Soudal QuickStep pictured during the team presentation ahead of the 110th edition of the Tour de France cycling race in Bilbao Spain Thursday 29 June 2023 This years Tour de France takes place from 01 to 23 July 2023 and starts with three stages in Spain BELGA PHOTO DIRK WAEM Photo by DIRK WAEM  BELGA MAG  Belga via AFP Photo by DIRK WAEMBELGA MAGAFP via Getty Images

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Belgian Jordi Meeus of BoraHansgrohe pictured during the team presentation ahead of the 110th edition of the Tour de France cycling race in Bilbao Spain Thursday 29 June 2023 This years Tour de France takes place from 01 to 23 July 2023 and starts with three stages in Spain BELGA PHOTO DIRK WAEM Photo by DIRK WAEM  BELGA MAG  Belga via AFP Photo by DIRK WAEMBELGA MAGAFP via Getty Images

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BILBAO SPAIN  JUNE 29 A general view of Nikias Arndt of Germany Phil Bauhaus of Germany Pello Bilbao of Spain Jack Haig of Australia Mikel Landa of Spain Matej Mohoric of Slovenia Wout Poels of The Netherlands Fred Wright of United Kingdom and Team Bahrain Victorious pay tribute to their teammate Gino Mder of Switzerland who died on stage 5 of the Tour de Suisse during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images

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BILBAO SPAIN  JUNE 29 A general view of Enric Mas of Spain Alex Aranburu of Spain Ruben Guerreiro of Portugal Gorka Izagirre of Spain Matteo Jorgenson of The United States Gregor Mhlberger of Austria Nelson Oliveira of Portugal Antonio Pedrero of Spain and Movistar Team during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images

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BILBAO SPAIN  JUNE 29 A general view of Nikias Arndt of Germany Phil Bauhaus of Germany Pello Bilbao of Spain Jack Haig of Australia Mikel Landa of Spain Matej Mohoric of Slovenia Wout Poels of The Netherlands Fred Wright of United Kingdom and Team Bahrain Victorious during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images

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BILBAO SPAIN  JUNE 29 LR Juan Pedro Lopez of Spain Alex Kirsch of Luxembourg Mattias Skjelmose Jensen of Denmark and Tony Gallopin of France and Team LidlTrek during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images
BILBAO SPAIN JUNE 29 LR Juan Pedro Lopez of Spain Alex Kirsch of Luxembourg Mattias Skjelmose Jensen of Denmark and Tony Gallopin of France and Team LidlTrek during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao UCIWT on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images

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BILBAO SPAIN  JUNE 29 LR Jasper Stuyven of Belgium Quinn Simmons of The United States Mads Pedersen of Denmark and Juan Pedro Lopez of Spain and Team LidlTrek during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images
BILBAO SPAIN JUNE 29 LR Jasper Stuyven of Belgium Quinn Simmons of The United States Mads Pedersen of Denmark and Juan Pedro Lopez of Spain and Team LidlTrek during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao UCIWT on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images

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BILBAO SPAIN  JUNE 29 EDITORS NOTE Alternate crop LR David De La Cruz of Spain and Mark Cavendish of United Kingdom and Astana Qazaqstan Team during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images
BILBAO SPAIN JUNE 29 EDITORS NOTE Alternate crop LR David De La Cruz of Spain and Mark Cavendish of United Kingdom and Astana Qazaqstan Team during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao UCIWT on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images

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BILBAO SPAIN  JUNE 29 A general view of Romain Bardet of France John Degenkolb of Germany Matthew Dinham of Australia Alex Edmondson of Australia Nils Eekhoff of The Netherlands Chris Hamilton of Australia Kevin Vermaerke of The United States Sam Welsford of Australia and Team DSM during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images

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BILBAO SPAIN  JUNE 29 Mark Cavendish of United Kingdom and Astana Qazaqstan Team during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images
BILBAO SPAIN JUNE 29 Mark Cavendish of United Kingdom and Astana Qazaqstan Team during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao UCIWT on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images

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BILBAO SPAIN  JUNE 29 Quinn Simmons of The United States and Team TrekSegafredo during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Tim de WaeleGetty Images
BILBAO SPAIN JUNE 29 Quinn Simmons of The United States and Team TrekSegafredo during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao UCIWT on June 29 2023 in Bilbao Spain Photo by Tim de WaeleGetty Images

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BILBAO SPAIN  JUNE 29 LR Nathan Van Hooydonck of Belgium Dylan Van Baarle of The Netherlands Wout Van Aert of Belgium and Christophe Laporte of France and Team JumboVisma during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images
BILBAO SPAIN JUNE 29 LR Nathan Van Hooydonck of Belgium Dylan Van Baarle of The Netherlands Wout Van Aert of Belgium and Christophe Laporte of France and Team JumboVisma during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao UCIWT on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images

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BILBAO SPAIN  JUNE 29 LR Carlos Rodriguez Cano of Spain Tom Pidcock of United Kingdom Daniel Martinez of Colombia and Michal Kwiatkowski of Poland and Team INEOS Grenadiers during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao  UCIWT  on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images
BILBAO SPAIN JUNE 29 LR Carlos Rodriguez Cano of Spain Tom Pidcock of United Kingdom Daniel Martinez of Colombia and Michal Kwiatkowski of Poland and Team INEOS Grenadiers during the team presentation of the 110th Tour de France 2023 at the Guggenheim Museum Bilbao UCIWT on June 29 2023 in Bilbao Spain Photo by Michael SteeleGetty Images

The festivities for the Grand Départ of the 110th Tour de France returned Thursday for the first time since 1992 in Basque Country in Spain, with Bilbao hosting the live team presentation.

Each of the 22 teams at this year’s Tour promenaded on their bicycles along the Nervión river to the stage, surrounded by the immense backdrop of the Guggenheim Museum Bilbao. Despite dark skies and rain, a large crowd gathered to welcome the 176 riders and enjoy various musical and artistic performances during the ceremony.

Team Bahrain Victorious was the first team to follow the yellow-painted path to the stage. A special tribute was made, including a moment of silence, to honour their teammate Gino Mäder of Switzerland, who died on stage 5 of the Tour de Suisse, noting their theme #rideforGino.

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Huge roars erupted from the crowd for two local riders on Bahrain Victorious, Pello Bilbao and Mikel Landa, who is from the province of Alava where stage 2 will begin. Landa ridden the Tour five times, and finished fourth overall in his last Tour appearance in 2020. Bilbao, who is from the town of Guernica that will be passed twice on stage 1, finished ninth in his last Tour in 2021.

Five other riders from the Basque country also received loud applause - Omar Fraile and Jonathan Castroviejo (Ineos Grenadiers), Ion Izagirre (Cofidis), Alex Aranburu and Gorka Izagirre (Movistar).

A majority of the teams donned Tour de France emblazoned Basque-styled hats, boinas or txapelas, as they took the stage, which appealed to the Spanish crowd, but it was the catwalk-style unveil of new team gear, equipment and branding that earned the most attention.

Updated graphics on kits have been the trend for many teams in past years. This year saw bigger branding debuts as teams used the big stage at the Grand Tour to launch significant reformations with new sponsors.

Once unveiling new kits at the Tour de France, two teams will ride the rest of 2023 with new title sponsors. Team DSM will feature new branding for a top sponsor, chemical company Fermenich, and change its name to Team dsm-fermenich. Trek-Segafredo transforms to Lidl-Trek, the supermarket now a title sponsor. Lidl-Trek will maintain the dark blue jerseys with a red banner on the chest, and add the yellow Lidl mark on the chest and sleeves.

Riding the Tour for the first time, Uno-X will go from a red and yellow jersey to a red jersey with a yellow band, adding REMA 1000 to the top left chest and the circular logo of the supermarket on the sleeves.

Bahrain Victorious swapped the signature red and orange colours for a white jersey and teal accents. The same colour pattern will be used on the team’s Merida bikes. Movistar also switched from navy blue to a predominantly white kit known as ‘iceberg’.

Intermarché-Circus-Wanty has more subtle switch out, introducing neon yellow across the shoulders of their jerseys at the Tour.

Jumbo-Visma incorporates a night-time portrayal of a star-filled sky on its now-predominantly black jerseys, with a map of France emblazoned on the centre of the chest. Bora-Hansgrohe added the names of riders who contributed to the team’s history in its past 10 years, which are scattered across a new shade of green. Astana Qazaqstan will ride in a special-edition kit with a marble pattern of gold veins on a blue background which replicates minerals in precious stones.

Israel-Premier Tech also updates its look for the next three weeks promoting tourism in the team’s home country. The front of the jersey will show a map of the 1,000km Israel National Trail, a walking and bike trail, with the white, blue and orange colour bands representing geographic regions of the trail, from mountains to coastline to desert.

Click or swipe through the gallery above to see the teams presentation of the 2023 Tour de France.