How has Tom Brady’s move affected ticket prices for the Pats and Bucs?
Charles Robinson and Terez Paylor discuss how Tom Brady's move to Tampa Bay has affected average ticket prices of the Patriots and Buccaneers. Subscribe to the Yahoo Sports NFL Podcast on Apple Podcasts, Spotify, or wherever you get your podcasts.
Video Transcript
TEREZ PAYLOR: The Raiders tickets in Las Vegas are hot, and the Patriots, without Tom Brady, are not. Charles, make some sense of this for me because I'm not going to lie. I was kind of surprised to see the numbers-- you can tell the listeners. The numbers for the Patriots-- the sheer numbers of that drop-off really kind of stunned me.
CHARLES ROBINSON: Yeah, I mean, it's-- you know, so finally now that tickets are starting to go for-- either they're getting out into hands of the public, and you're starting to see secondary market prices.
And I think more than just, you know, season-ticket sales-- which obviously are important-- you really can tell the heat of a team, though, when you see the secondary market prices. So it's a really good bellwether.
And so when you see the Patriots are down 40% or 30%-- it's like 39% to 40% since, you know, last year's average secondary-market price. I mean, that's massive. That's a huge-- I mean, it's the biggest drop. The Bears are down 22%. That's the next nearest. That just goes to show you that you have a number of fans, be it in New England or out of New England or whoever, people who could not get Patriots tickets in their hands who were going to the secondary market and saying I got to go see the Patriots. Like I, for whatever-- you know, hey, I got to go there. That's a destination game that I think are saying now that's not a destination game. And I think it's clearly directly tied to Tom leaving.
And then you have the Raiders who not only did you sell out, you sold out your entire run at home. Your home games sold out, which is just nuts. They're the only team in the NFL completely 100% sold out right off the jump. There are still 10 teams that have not done their full release, but the rest of them, the Raiders sold out completely.
Then your secondary ticket prices are up over 500% from last year because you're-- it's averaging over $1,000 a ticket for secondary tickets for people who just couldn't get Raiders tickets and got to go to a Raiders game. I think it's exactly-- this-- that is-- this is like the dream of the NFL. Putting the Raiders into Vegas is they were like we-- they wanted that bang. They wanted that experience. They wanted it to be the destination. They fully have that, and now it may not even happen in front of fans.
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TEREZ PAYLOR: Vegas fans and the Raiders, like, it fits. That's pretty cool. But there was one more aspect to this I kind of wanted you to dive into a little bit because my eyes did the Roger Rabbit when I saw it. Talk about the Bucs. Like the Bucs for two decades have been pretty irrelevant, right?
CHARLES ROBINSON: Yeah.
TEREZ PAYLOR: But, like, I'm sure you've noticed this because we have to watch NFL programming to be good at our jobs. Like, people are talking about the Bucs now--
CHARLES ROBINSON: Yeah.
TEREZ PAYLOR: --to a stunning degree. Every day there's something about the Bucs. There's stories about the Bucs. And then the numbers in your story about the prices for tickets of the Bucs, like it's like, man. That is the power of one man in the NFL--
CHARLES ROBINSON: Yeah. --Tom Brady.
TEREZ PAYLOR: That is something.
CHARLES ROBINSON: Yeah. Approaching-- I think they're up over-- you know, they're between $400 and $500 average for a secondary-- I mean, and again, this is the Buccaneers. Like, they're sixth in the NFL in terms of average ticket price right now on the secondary market, which just is-- again, it's the Buccaneers. Like a year ago, no-- the secondary market's dead. Like, it's dead.
TEREZ PAYLOR: You can get them tickets for $10.
CHARLES ROBINSON: Yeah.
TEREZ PAYLOR: Because you can just--
CHARLES ROBINSON: I mean, it's a dead experience, and no one's going to Tampa as a destination game. No one's, you know, hey, I got to go see this. And now a year later, you know, they're-- I think they were fourth in year-over-year jump, or they're right in that range. It was like 135% spike, which actually shows you the Raiders being 500% plus is absolutely insane.
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