Todd Snyder and Timex Are Back in the Studio Making Classics
Man, Todd Snyder really doesn't stop, does he? The dude is indefatigable. Fresh off the heels of a history-making, internet-breaking collaboration with your favorite American brand's favorite American brand, the Midwestern Master of Modern Menswear is back at it again, this time tapping an old friend to reinvigorate a tried and true timepiece style. Turns out, while we were salivating over the brand's tie-up with L.L.Bean, Todd Snyder was working with Timex on a watch the duo have dubbed the Colorblock Milano, a handsome, Art Deco-inspired silhouette that serves as a worthy follow-up to the style they dropped a little over a month ago.
A watch that riffs on the type of vintage-y sweater you should already be rocking this season? I'm sold. It's like snagging two seasonally appropriate wearable flexes for the (highly approachable) price of one. Excited yet? Me too. The two are billing the Colorblock as a slightly sexier addition to the Deco Milano family, done up with a touch more graphic flair that is, frankly, exactly what the doctor ordered.
For those already familiar with the other members of the clan, rest assured all the details you've come to expect are present and accounted for. The classic stainless-steel case is there, as is the mineral glass crystal. Ditto the genuine S.B. Foot leather strap, a rugged touch that nicely offsets the otherwise artful design.
The result is a watch that blends the same elements of retro style that inform Snyder's approach to menswear with a timeless sensibility that'll look as good wrapped around your wrist in a decade as it does now. Order one for yourself today and take comfort in the fact that no matter what happens tomorrow you'll have something—anything!—to look forward to at some point down the line. Because shit, man, if you don't need something to look forward to at the moment you and I are not the same. (Or, y'know, you're not American. And not in a pejorative, jingoistic sense. Like, you're literally not American. No need to rub it in.)
The Timex x Todd Snyder Deco Milano Watch is available exclusively on the Todd Snyder site now.
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