Reading about climate change and watching the news can be overwhelming, especially as of late. We're all trying to do the best we can to reduce our carbon footprint, and beauty brands are working to do their part, as well. Notably, Burt's Bees decided to take its efforts to Instagram by teaming up with 13 Reasons Why actor Alisha Boe and going dark on social media during the United Nations Climate Summit in late September. It was a call for consumers to make a #ChangeforNature pledge as a promise to form one small but meaningful habit to reduce their own footprint or help the environment in a real way. The campaign goes through the end of October, and the company has donated $10 for each pledge up to $100,000 to the National Geographic Society and its efforts to reduce individual plastic consumption.
My own personal pledge was to use less single-use plastics, which is something Boe has promised to do as well. "I'm trying to reduce my waste. I'm one of those people who brings mason jars to the grocery store," she told me at the launch event for the campaign. "I make sure to use reusable products, reusable water bottles. I don't use single-use plastics at all. It's a bit of effort, but it's habit-forming. They say it takes 66 days to form a habit. After that, you don't even think twice about it."
It wasn't hard for Boe to decide to work with Burt's Bees. She's been a fan of the brand and respects the way it invests in solar energy (the brand has been Carbon Neutral since 2015), uses 52-percent post-consumer recycled material in its packaging, and never tests on animals. Plus, her 13 Reasons Why character, Jessica Davis, wears Burt's Bees Tinted Lip Balm in Red Dahlia.
"I'm very passionate about the environment, so I thought it was an exciting partnership," she says. "I really didn't have to think twice about it. I'm trying to raise awareness and motivate people to take a pledge to change one small thing they do each day that affects the environment. It can be anything from recycling to reducing your animal-product intake, or avoiding single-use plastics — small things throughout the day that we can do individually that collectively will help to build a sustainable future."
To find out how you can get involved, visit Burt's Bees website to make the #ChangeforNature pledge.
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Originally Appeared on Allure