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I think that at this point, I can confidently state that TikTok is truly the Wild West of the beauty world. There are no rules, no pressure to conform to traditional beauty standards, and no care for trends created on other platforms. On TikTok, the general motto seems to be: Life's short, so you might as do whatever the hell you want with your hair, face, and body. Case in point? The temporary eyebrow tattoos that have been going viral in recent weeks.
I've seen a handful of highly viewed videos featuring the Godefroy MyBrows Long Lasting Eyebrow Transfers and similar products, which mimic real eyebrow hair just like microblading — but instead of going to a salon and spending hundreds, you can buy these packs of 12 temporary tattoos for $10 on Amazon. As cosmetic chemist Ginger King explains, they're made with pretty standard colorants and adhesives — nothing particularly risky going on here.
They work just like the temporary tattoos you got at the dentist's office as a kid: You lie them down on a clean and flat surface, press them down for a minute using a damp cloth, then peel the backing off to reveal. The only difference is that these eyebrow transfers are meant to last for five days.
And some TikTok users have been so keen to try them that they're shaving their own eyebrows off in order to do so. Take user Linzor (@sailorlinzor), for example, whose eyebrow transfer video has more than 2 million views. "You really can't put them on if you have eyebrow hairs; you need to have a blank space," she says in her TikTok. "And fuck eyebrows, anyway."
As Linzor tells Allure, she adored the results of these eyebrows transfers. "I loved them. [They] looked extremely real in real life as well as on camera," she says. "I had them on for almost three days and slept with them." The way she puts it, shaving her own brow hair off wasn't a bad idea at all. She had no trouble getting her face wet, but sweat and oil did dissolve them a little, she explains.
If you're going to take a page from Linzor's book and shave your brows before applying these suckers, be careful of the techniques and products you use to do so. Connecticut-based board-certified dermatologist Mona Gohara previously told Allure that it's best to use shaving cream and a single- or two-blade razor to shave the brows.
And be sure to shave with the grain rather than against it, otherwise, you might experience razor rash — which can lead to other long-term consequences. "If you get razor bumps and inflammation repeatedly, you could theoretically get scarring of the follicle and a form of thinning of the hair," she previously explained to Allure.
TikTok user Andrea (@lovingthisbrunette), on the other hand, has alopecia and, in her TikTok tutorials, recommends these types of brow tattoos for anyone else living with the condition or other types of hair loss. As she tells Allure, she's been a long-time devotee since finding them randomly while browsing Amazon.
"They're so realistic and look way sharper than I could ever get with a pencil," she tells Allure. "It lasts me four to five days, and I don't have to worry about waking up in the morning with smudgy brows."
To make her eyebrows transfers look even more realistic than they do on their own, she tops them off with a little bit of brow powder to mattify the shine left behind and draws on a few extra hairs with a brow pen (our favorite is the Anastasia Beverly Hills Brow Pen).
Under TikTok's #eyebrowtattoo and #tattoobrows hashtags, you'll find plenty more videos like Linzor's and Andrea's showcasing just how realistic these long-lasting temporary tattoos are. Regardless of whether or not you'd shave your brows off just to try them, the application process and reveal is super satisfying to watch.
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Originally Appeared on Allure