Influencer Jasmine Chiswell has collaborated with Colourpop on a makeup collection.
Insider spoke with her about the line, her vintage inspirations, and her fashion.
She also discussed what it's like being a mom and internet star at the same time.
There was a point in Jasmine Chiswell's life when she felt nervous to embrace her passion for vintage fashion and beauty.
"I remember the first time I dressed vintage," she reflected while speaking to Insider. "I stepped outside and then ran back to my car. When one person saw me I was like, 'No no no!'"
But over time, the influencer said her confidence grew — so much that she's been able to build a TikTok following of nearly 16 million people who tune in to see Chiswell's throwback fashion, classic makeup, and fun personality.
She's now even collaborated with Colourpop on a makeup collection inspired by her vintage-meets-modern aesthetic.
Chiswell's namesake collection includes pink eye shadows that match modern-day trends, and red lip products that channel Chiswell's vintage inspirations, among other products.
"I've loved makeup since I was so young. I used to grab my mom's makeup and try it, so it's been a dream of mine to have my own collection. And to do it with Colourpop has been a dream come true," she said.
But prior to creating the line, Chiswell's main goal was to become confident in herself and her style — which is heavily influenced by famous figures of the '50s and '60s.
The TikToker started wearing vintage clothing every day in 2017, and from the beginning, she faced skepticism from those around her.
"I think some people would see me and think I was trying to be someone else," Chiswell recalled. "But vintage is my day-to-day style."
Of course, Chiswell understands that she sticks out in a crowd, and that her aesthetic isn't for everyone. But for a while, she says she would "think so much" about others' opinions of her.
Today, that's not the case. She says she knows her style is "so different" than most people's, and that she understands why "some people are scared" of things that are "unique and bold."
And besides, criticism aimed at her fashion is now the least of Chiswell's concerns.
In May 2021, Chiswell announced that she and her husband Maverick McNeilly were expecting a child. She was pregnant while creating her Colourpop collection, and almost gave birth while working on it.
"The last time I was at the factory, he was kicking away and I was like, 'What if I give birth here?' Imagine being born at Colourpop," she laughed.
But just weeks after he was born in January, internet users began aiming their attacks at her newborn, Midnight Maverick McNeilly.
"Before I was pregnant, I got a lot of hate for different reasons. Then I was pregnant and there wasn't as much," she said. "But now, since I've had my baby, the hate's back and it's different."
"People have hated on my child — I know a lot of people were unsure about his name — and that hurt me more than people making fun of me," she said.
And some TikTokers have continued to question Chiswell's aesthetic. Only now, she says, people get upset when she doesn't wear vintage clothes.
"The day after I gave birth, people were like, 'Why aren't you back in your vintage clothes?'" she said. "I still had my bump. I didn't fit in them yet."
But at the end of the day, she knows that "it doesn't matter what other people think."
"I'm still trying to see the positives and make the content I enjoy," she said. "I'm just going to let my body heal and enjoy being a mom."
Read the original article on Insider