Far be it from me to tell anyone at Ticketmaster how to do their job, but if I were in charge of distributing presale access codes for the upcoming Taylor Swift Eras Tour, I would only send out no more than the number of invitations that the servers can handle. Seems like a no-brainer? But not everyone is…a mastermind.
Alas, Ticketmaster seemingly overpromised and under-delivered, sparking a full-on meltdown in the Swiftie community. Thankfully, TS diehards are more than practiced at meme-ing their way through the pain. Here’s what happened.
Yesterday, pre-registered “verified fans” found out via email whether or not they’d been invited to the presale. The presale invitation is good for one show only. (Yes, I had a golden ticket.) Last night, on November 14, they got their access codes via text. The way it was supposed to work was that tickets for each show would be available starting at 10 a.m. in whatever time zone the show was in. You had to join a “waiting room” and a queue so that 800 people didn’t all buy the same ticket at the same time.
Of course, right away things got messy. There were massive wait times and glitches on the East Coast….
Nashville and Chicago shows found their waiting rooms paused, and some buyers even got kicked out in the middle of making a purchase.
Sensing that trouble was afoot, Ticketmaster wisely delayed the west coast presale to 3 p.m. PT, but even this was chaotic. The company made the announcement on Twitter, but many users weren’t checking the social platform because they were using WiFi to try to get into the waiting room they didn’t know had been delayed five hours!
Oh, and the Capitol One presale is delayed too.
Could Ticketmaster have alerted presale selectees directly about the change? Well, if you’ve been reading closely, you know they had access emails and phone numbers, so yes. But anyway, eventually the emails went out, and the hunger games are on pause…for now.
Of course, this all goes back to politics. Even AOC weighed in on Ticketmaster’s industry monopoly and ridiculous fees.
But what’s her favorite track off Midnights????
Originally Appeared on Glamour