Kanye West is displaying his Yeezy clothing line in trash-style bags at Gap stores across America.
I visited a store and expected the bags to look like overflowing laundry — but they were organized.
There were also stacked, unopened boxes of extra Yeezy clothes underneath the piles.
If you've spent any time on the internet this week, you might have heard about the unconventional way Kanye West is displaying his Yeezy clothing line at Gap stores across America.
On Monday, a Twitter user shared a photo of trash-style tote bags filled messily with the designer line, as seen at their local Gap store.
They also claimed in their tweet that, according to a sales associate, the rapper, now known as Ye, "got mad" when he saw his apparel on hangers, and requested the new, unorganized display.
—little miss (@owen__lang) August 15, 2022
But when I visited a New Jersey Gap store on Wednesday to check out the displays myself, I didn't find the chaotic mess I was expecting.
Instead, each giant bag was neatly organized with plastic dividers in the middle, and individual piles separating each design.
Employees were also eager to help you find your size to avoid clothes being thrown around.
Before visiting, I also assumed the piles of clothes would be stuffed deep into each bag, almost like overflowing laundry hampers.
In reality, there was only a smooth layer of plastic lining underneath each stack.
When I lifted the plastic, I did find more clothes, but not in the disorderly heaps I was expecting.
Instead, there were stacked, unopened boxes of Yeezy merchandise.
It definitely seems like the musician wants shoppers to dig through his merchandise when shopping his latest line.
After all, the pop-up shops he hosted in July were trash-themed, as Dezeen reported, where shoppers "dumpster dived" for clothes they wanted to buy.
He also described himself as "an innovator" to Fox News on Thursday, and said he won't apologize for the display.
"This is not a joke, this is not a game, this is not just a celebrity collaboration — this is my life," he told the news outlet, adding that the displays feature construction totes, not trash bags. "I'm fighting for a position to be able to change clothing and bring the best design to the people."
In some Gap stores, that just might be the reality the rapper has created. But at least in the store I visited, the shopping experience didn't even come close to Ye's vision.
Read the original article on Insider