• Home
  • Mail
  • Tumblr
  • News
  • Sports
  • Finance
  • Entertainment
  • Lifestyle
  • Answers
  • Groups
  • Mobile
  • More
Yahoo
    • Skip to Navigation
    • Skip to Main Content
    • Skip to Related Content
    • Mail
    Lifestyle Home
    Follow Us
    • Style
    • Beauty
    • Wellness
    • Pop Culture
    • Shopping
    • News
    • Horoscope
    • Video
    • NowWith

    This Luxury Gym Chain Just Told Customers That It’s Going Mirrorless

    Gordon Hurd
    Yahoo BeautyApril 1, 2017
    Reblog
    Share
    Tweet
    Share
    april fools day equinox prank
    Equinox Fitness announced to its customers on April 1, 2017, that the gym chain would be “going mirrorless.” (Photo: Getty Images)

    The high-end fitness chain Equinox announced today that its gyms will be going mirrorless. Spreading the message on its social media channels, the fitness brand claimed the move is coming after conducting a two-year study of its customers.


    “Over a two-year period, we found that Equinox members spend over 500,000 hours per month staring at themselves in club mirrors. Making eye contact with your mirror-self has been proven to decrease intensity and concentration, while simultaneously increasing head-size. We only want what’s best for our members, so over the next three months we’ll be removing all mirrors from our club floors and locker rooms.”

    Of course the timing of the announcement falls exactly on April Fool’s Day, an occasion when many companies decide they need to connect with their customers and fans by playing practical jokes. Equinox is not alone in sharing hoaxes and pranks today.

    Still, many of the gym chain’s followers played along like good sports, while just a few people didn’t realize it was a joke:

    jchurak@equinox: I’ve worked for you for 3 years and this is not a good idea , let’s talk more.

    danimal1173: People rely on the mirrors to check their form, not necessarily for vanity purposes. Dumb move.

    lisadag5: WTF HOW AM I SUPPOSED TO DO MY HAIR AND MAKE UP I WORK IN FINANCE I CANT LOOK LIKE A SLOB this is the worst

    joslynpriddy: I understand for the club floors but when women get ready for work in the locker rooms it’s impossible to put make-up on without a mirror. Poor choice.

    ortal.kay: I had a legit heart attack right now….then I realized it’s April fools day

    Others showed their appreciation for the joke and even hoped Equinox could take things a little further:

    ambsz: could you not only remove the mirrors but the members who stare at themselves in front of the class and then leave early…????????

    deboradc_: HAHAHA dying with your comments- also exclude the ones who take 100 pictures on the squat rack mirror

    Read more from Yahoo Style + Beauty:

    • Here’s Why We Like Taking Selfies but Want to See Less of Them on Social Media
    • Gigi Hadid’s Fabulous, But Her Plank Form Could Be Better
    • Why Did This Company Hire ‘Size 2’ Models to Sell Plus-Size Clothing?
    Reblog
    Share
    Tweet
    Share

    What to Read Next

    • Travis Scott Just Got Stormi the Most Insane Diamond Necklace

      Cosmopolitan
    • Boy, 11, arrested after refusing to recite 'racist' Pledge of Allegiance

      Yahoo Lifestyle
    • Kelly Clarkson Covered 'Shallow,' and Twitter Is Rightfully Going Wild

      Glamour
    • Why Is it "Weird" When a Woman Wants Sex More Than a Man?

      InStyle
    • Indiana officially gets its first national park

      Yahoo Lifestyle
    • The 3-Day Military Diet Says You Can Lose 10 Pounds in One Week. Does It Actually Work?

      Delish
    • Prince William And Prince Harry Are Reportedly Set To Really, Truly Split Their Royal Household

      Delish
    • Bella Hadid and The Weeknd Celebrated His Birthday With Matching Camo Outfits

      W
    • Harry & William's Kensington Palace Split to Happen "Within Weeks"

      Harper's Bazaar
    • No, Alexandria Ocasio-Cortez Didn't Hire Her Boyfriend Riley Roberts As A Staffer

      Refinery29
    • Meghan Markle and Prince Harry's Royal Staff Is About to Drastically Change

      Cosmopolitan
    • Kylie Jenner Posted a Photo of Herself Holding a Mysterious New Beauty Product

      Allure
    • Why You Should Sprinkle Baking Soda into Your Stainless Steel Sink

      Real Simple
    • A Super Snow Moon Is Almost Here, so Set Your Alarms

      PureWow
    • Kylie & Travis Just Gave Stormi the Most Precious Lightning Bolt Necklace

      Harper's Bazaar
    • Woman faces charges after videotaped incident on school bus in which she allegedly attacked 9-year-old said to have hit her son, 5

      Yahoo Lifestyle

    'SNL': Trump slaps back after Alec Baldwin mocks his national emergency news conference

    Sonya: Trump stated NBC is committing collusion just for SNL skits. Let’s let his supporters explain this one, I need a good laugh.

    Join the Conversation
    1 / 5

    1.7k

    • Police are warning parents about a '48-hour challenge' that encourages teens to go missing

      Yahoo Lifestyle
    • Governor Gretchen Whitmer Won't Stand For Sexist Comments About What She Wears

      Refinery29
    • Drinking Two Or More Diet Sodas A Day Leads To A “Significantly Greater Likelihood” Of Strokes And Heart Attacks, New Study Says

      Delish
    • I Tried on 20 Pairs of Straight-Leg Jeans to Find the Best-Fitting

      Who What Wear
    • Prince William and Prince Harry are Reportedly Set to Split Their Royal Household

      Elle
    • Kylie Jenner Teases Mysterious New Beauty Product

      Teen Vogue
    • Here's Where to Buy Kylie Jenner's $65 Valentine's Day Dress

      Marie Claire
    • 3 injured at 'Hamilton' after medical emergency sparks evacuation

      USA TODAY
    • Nordstrom Just Put Tons of Stuff on Sale—Shop the 17 Items We Clicked on First

      Who What Wear
    • Your Horoscope for the Week of February 18

      Cosmopolitan
    • 42 outstanding Presidents' Day tech deals on TVs, tablets, laptops and more

      Yahoo Lifestyle
    • SNL Pitted Lady Gaga and Glenn Close Against Each Other on 'Family Feud'

      W
    • Are You Cleaning Your Dishwasher Often Enough? Here's How

      House Beautiful
    • Liam Hemsworth Reveals He Almost Wasn't Cast in The Last Song Opposite Now-Wife Miley Cyrus

      People
    • Genius new 'eggs' let you wash clothes for $10 per year — without detergent

      Yahoo Lifestyle
    • Kim Kardashian posts absolutely adorable photo of baby Chicago

      Yahoo Celebrity