A new app is making it easier for farmers to find a mate … for their cattle.
Called Tudder — a blend of Tinder and udder — the app allows farmers to swipe right on livestock they think would be a good fit for their own cattle. It then redirects them to SellMyLivestock.com, a British online marketplace where they can learn more about their potential picks.
“Tudder is a new swipe-led matchmaking app, helping farm animals across the U.K. find breeding partners in the quest for moo love,” the app describes itself.
The project is the brainchild of Doug Bairner, CEO of Hectare Agritech, the company that runs SellMyLivestock, and Graindex, an online agriculture technology trading site.
“You’ve got all this data of its background and everything, which if you’re at a market you might not have had the time to go through for every single random animal,” he told Reuters. “There’s nothing better than seeing an animal in its home, its natural habitat, rather than putting it on a lorry. … If someone rings up and wants to come and have a look, or even getting it from the picture, it’s ideal really from that respect, and they’re happier for it.”
The app launched shortly before Valentine’s Day. And it seems to be a hit: SellMyLivestock has listed over $64 million of livestock, feed and bedding in the last year, Reuters reported.
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