Then and Now With Tonne Goodman—Sustainable Classics for a Rainy Day

Tonne Goodman, Willow Lindley

As a longtime champion of environmental causes, Tonne Goodman—legendary stylist, former Vogue fashion director, current Vogue sustainability editor—has always been my North Star on what to buy, where to buy it, when to buy it, and how to wear it. It doesn’t hurt that she is one of the chicest women I’ve ever met and I idolize her personal style as much as I do her work for both Vogue and our planet. With Goodman’s book, Point of View, coming out last year, we thought a joyful way to talk about the future of fashion would be to look back to some of Goodman’s greatest shoots for Vogue and breathe new life into the looks by shopping them out from sustainable brands. This is a celebration of timelessness—good style is forever, as are great wardrobe basics—and we already know Goodman’s edit will stand the test of time.

Then:

Goodman starts off our weekly chat by saying, “This story was actually a suiting story. This was when we would do very thematic fashion stories for the magazine.” We are looking at an image of Amber Valletta looking positively radiant in a monochrome light khaki look. Shot by Steven Meisel, this story appeared in the August 2001 issue of Vogue. “When you think of a suit, you think of a corporate outfit, so the challenge for this kind of story is to give the suit renewed life—really address every shape, form, personality,” says Goodman. She is a pro at infusing character into basics, as we know, from jeans and T-shirts to silk slip dresses. Through her many years at the top of Vogue’s masthead, Goodman has mastered the art of giving life to pieces that would at first appear quite ordinary. This image of a rain suit is a perfect example. “The way we approached this story was to give the suits charm, and the exuberance of this photograph speaks to the fun we had,” she says. It’s the end of April, and New York is naturally being inundated with wet weather. Given the fact that we are all in quarantine and having nonstop gray days, this peppy approach to cloudy days is an instant mood lifter. “April showers bring May flowers,” Goodman says optimistically. “Plus, the bonus is that Amber is such a champion of sustainability. She is a very serious environmental activist.” This week I can’t help but think that Goodman has, and continues, to spin beige into gold.

Now:

“April showers bring May flowers” is very much our cheerful tagline for this week. We are approaching this look with the optimism that Valletta brought the day of this shoot in 2001. “The suit today has evolved,” Goodman states. “Classic pieces put together make a wonderful go-to uniform.” The most any of us can do to shop sustainably is to shop smarter by buying items that you can wear time and time again, mixing and matching them into your own personal uniform. Buying sustainable versions of these timeless treasures? Well, that’s a double win.

Cos hooded cotton coat

$225.00, COS

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Cos cotton cargo pants

$125.00, COS

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We turned to COS to find the perfect pants and jacket combination. This light-color anorak and pants—worn well together or separately—are made from 100% cotton that is sourced through the Better Cotton Initiative, a nonprofit organization that is the largest sustainable cotton program in the world.

Jungmaven basic tee

$39.00, JUNGMAVEN

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Conner hiker bucket hat

$33.00, CONNER HATS

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Let’s be honest, we all need the perfect white T-shirt at the ready. This one is a hemp and cotton blend from Jungmaven. Hemp is a natural fiber that has a low impact on the environment, has antibacterial properties, and breathes better than other fabrics. For accessories, let’s first highlight the bucket hat from Conner, a company specializing in handmade hats using environmentallyfriendly materials such as organic cotton and, in some cases, algae. Conner will also donate 25 trees for each item bought.

Prounis moonstone Roz ring

$2800.00, CATBIRD

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Thousand Fell lace up sneakers

$120.00, THOUSAND FELL

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This stunning recycled gold Prounis ring features an antique moonstone, which is also handmade, in this case locally in New York. Jean Prounis started making jewelry to celebrate her family’s treasures and artifacts. This ring is no doubt something to buy and hold on to forever as a precious investment. Last but not least, these sneakers bring both a cool factor and practicality to this look. These Thousand Fell sneakers are “closed loop” sneakers, meaning the life cycle of the shoe starts as sustainably as it ends. First, it’s made with things that make it sound more like a smoothie than footwear—aloe vera, sugar cane, coconut husks—and then some recycled rubber and recycled plastic bottles for good measure. When you’re done with the shoes, Thousand Fell provides a return label so you can send them back, and it will responsibly recycle them to prevent more footwear in landfills. And, luckily, they don’t cost as much as their name might suggest. The best part of this look is that while any clothing purchase is an investment in your wardrobe, these classic pieces come in at varying price points, proving that sustainable clothing isn’t always more expensive than conventional options.

Originally Appeared on Vogue