The world is currently waiting with bated breath for tonight’s Tommy x Gigi runway show, debuting the latest collaboration between sportswear giant Tommy Hilfiger and sometimes-woke supermodel Gigi Hadid — and by “world,” we mean fashion folks, teenagers, and general fans of stunning, coltish models who often skip wearing actual clothes (receipt 1, and 2).
The show is still three hours away (it starts at 8 p.m. ET, 5 p.m. PT), and Tommy Hilfiger’s social accounts say you can shop the see-now-buy-now collection as soon as the show starts. But even though this hasn’t been publicized, here at Yahoo Style, we noticed that the clothes are not only already available to preorder online at Tommy Hilfiger’s website — some items are so popular, they’re already listed as “sold out.”
There was similar enthusiasm for the collection last season, when we noticed items selling out just after the show. This year, it seems Tommy x Gigi fans couldn’t wait that long.
Click on this $29.50 red cotton “crop top” (which in our day was called a “sports bra”), and you get a message in red stating “We’re sorry, this item has been so popular, it has sold out” (also known as the J.Crew message of doom). Ditto this oversized red sweatshirt, which was available for $149. If you like it, you can still preorder it in blue.
Many other items, like the $70 yellow polo shirt with the “Gigi” patch, and the $100 color block top, take you to a blank page that says “Unfortunately this item is no longer available.” Could it be a site glitch, since the collection technically isn’t supposed to be available for purchase yet? We reached out to Tommy Hilfiger for comment, but have not heard back as of this writing.
Other items are definitely in the process of selling down, so jump on ’em if you like ’em. This $325 leather miniskirt is already sold out in sizes 2, 4, and 6 — but sizes 8, 10, and 12, you’re in luck! The boho-ish silk maxi dress Gigi models in the lookbook is already sold out in three sizes. The pencil skirt to match the previously-mentioned color block top? Now only available in size XL.
We’ll update here if we hear back from our Tommy rep about when we might expect restocks on these items. In the meantime, let no one tell you a pretty face can’t move $400 dresses!