Backlash has boomed in the two weeks since President Trump took office, but his entrepreneur daughter is also feeling the burn, with numerous companies dropping — or facing pressure to pull — Ivanka Trump products.
The latest: TJ Maxx and Marshalls, along with the Home Shopping Network (HSN) and the search engine ShopStyle.
The parent company of TJ Maxx and Marshalls, TJX Companies, issued an internal memo to employees on Wednesday, telling them to toss Ivanka Trump display signs in the trash and mix her remaining merchandise in with other brands, rather than displaying her products on separate racks, according to The New York Times, who received a copy of the memo.
“Effective immediately, please remove all Ivanka Trump merchandise from features and mix into the runs [regular racks where most clothes are placed],” stated the note, which was confirmed by Doreen Thompson, a spokeswoman for the TJX Companies, according to The New York Times. “All Ivanka Trump signs should be discarded.”
In addition, #GrabYourWallet founder Sharon Coulter confirmed on Tuesday that Ivanka- and Donald-branded products were completely pulled from HSN and that ShopStyle was in the process of following suit, according to Mic.
Both HSN and ShopStyle had been previously placed on the infamous #GrabYourWallet boycott list — an anti-Trump movement that launched in October after the president’s 2005 “Grab her by the p****” comments were publicized. The movement keeps tabs on companies that sell Trump-branded products and encourages people to boycott them, hitting their bottom lines as a political statement. Coulter predicted that by Tuesday, ShopStyle would be removed from the boycott list.
TJ Maxx, Marshalls, HSN, and ShopStyle are the latest on the hot list to separate from the Ivanka Trump dynasty. Here are more — and counting:
Citing “poor sales,” Nordstrom announced it would stop selling Ivanka Trump products on Feb. 3. While the decision came on the heels of the president’s executive order to ban immigrants from predominantly Muslim countries, the company insisted that it had made a business decision. Yet behind the scenes, a company memo expressed support for immigrants and highlighted its diverse employee pool. A source close to Ivanka told Refinery29 of the decision, “They couldn’t handle the political pressure, someone new came in, and there was a change in the attitude toward the brand.”
According to fashion site Racked, the department store Neiman Marcus dropped Ivanka Trump’s jewelry line from its website, including baubles from its New Jersey store. The 21 items on sale vanished, along with any mention of Ivanka on Neiman Marcus’s list of designers. On Feb. 3, the store sent the following statement to Racked: “Based on productivity we continuously assess whether our brands are carried in stores, on our website, or both.”
During the first weekend in February, the nationwide department store scrubbed Ivanka’s name from its search engine. One exception: Ivanka’s dresses and coats are still available in one Charlotte, N.C., store, according to Racked. On Monday, Belk emailed the following statement to Racked: “We continually review our assortment and the performance of the brands we carry. And we make adjustments as part of our normal course of business operations.”
The Canadian shoe retailer tweeted its decision to abandon Ivanka Trump back in November as a result of the #GrabYourWallet boycott: “We understand and your voices have been heard. We have removed the products from our website.” A spokesperson for Ivanka defended the company in a statement to Footwear News: “While Shoes.com was an inconsequential part of our business, they were not fulfilling their end of the contract and parting was inevitable.”
The owner of a jewelry store in Palm Desert, Calif., told the Hollywood Reporter on Tuesday that she’s decided to drop Ivanka Trump’s line, even asking that the Ivanka Trump brand remove her store from its website. “The line hadn’t sold for a long time,” she said. “It had been limping along, and then there was a little attention after the election. But I don’t brand it anymore. If someone asks to see Ivanka Trump pieces I show them, but otherwise they’re just among other pieces in our cases.”
While the 158-year-old brand dropped Donald Trump’s menswear line during the summer of 2015 after the now-president called Mexican immigrants “rapists” and “murderers,” it’s only now facing pressure to follow suit with Ivanka’s brand. Macy’s Facebook page has been flooded with demands to stop selling her line. “Nordstrom dumped Trump, please follow suit. I would never put plastic Ivanka Trump boots on my little daughter,” wrote one follower. Another: “Drop Trump from your product line!” Stay tuned for a company response.