We Tested and Reviewed Tarte’s Shape Tape Concealer That Gives a Weightless, Flawless Finish

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If you love complexion products, you already know that the Tarte Shape Tape Concealer is the crown jewel of the concealer category. But have you tried the new, ultra-hydrating Radiant Medium-Coverage formula from Tarte? Two WWD Shop editors with different skin types tested the Radiant formula to see how it compares to the original holy grail. If you’re looking for a skin care-infused complexion perfector that’s equipped for dry skin season, read on for our comprehensive review.

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Us concealer lovers swear by the cult-favorite Tarte Shape Tape, but Tarte’s expanded concealer collection now ranges in skin-type specific formulations, from the matte Shape Tape Full Coverage Concealer, high-coverage Shape Tape Ultra Creamy Concealer, and the Tarte Shape Tape Radiant Medium-Coverage Concealer. Just last year, the Radiant formula launched as the newest addition, with a luminous spin on the brand’s bestselling complexion lineup. If you rely on the original concealer for acne, don’t let the medium-coverage claims scare you — this one maintains the same staying power, blendability, and weightless feel, with especially natural and hydrating coverage.

This hydrating concealer ranks alongside its Shape Tape counterparts on Ulta’s concealer bestseller list, and has a viral TikTok following of over 27 million views and searches. The hype may have something to do with it’s skin-blurring effects (powered by a duo of diamond powder and mineral pigments), or for it’s fresh-faced, dewy finish. But our editors are especially impressed by its laundry list of intensely nourishing ingredients, like plumping vegan collagen and squalene, calming green tea, licorice root, and ginseng, and glow-boosting hyaluronic acid, niacinamide, and seed oils. Whether you dab, blend, or buff, this concealer practically melts into the skin, and leaves behind an “I woke up like this” finish that we haven’t found from any other product.

Read our editor testing review on the Tarte Shape Tape Radiant Medium-Coverage Concealer below.

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How We Tested The Tarte Shape Tape Concealers

  • Product tested: Tarte Shape Tape Radiant Medium Coverage Concealer

  • Testing time period: Three months

  • Number of testers: Two shopping editors

  • Application method: I applied the concealer atop moisturized skin, various makeup primers, and different complexion products such as foundation and tinted moisturizer. I also tested the product with and without setting powder to assess its crease-free and long-wear claims.

  • Key ingredients: Licorice root, prickly pear, ginseng, hyaluronic acid, vegan collagen, green tea, niacinamide, vegan squalane, seaberry seed oil, seaberry fruit oil, diamond powder, mineral pigments

  • Shades available: 37 shades available

  • Size: 0.33 oz

  • Retailer availability: Ulta, Tarte Cosmetics

  • Pros:

    • Buildable, medium coverage

    • Weightless feel

    • Easy to blend

    • Hydrating

    • Waterproof and crease-proof

    • Vegan, dermatologist-tested, and cruelty-free

  • Cons:

    • Large doe foot applicator lacks precision

    • Not full-coverage

    • May appear shiny on oily skin types

  • Testing review: “I’ve been using the OG Tarte Shape Tape Concealer for years, so I was hesitant to stray from a tried a true. But I’m so glad I did. I have combination skin, which gets especially dry in the winter months, and this concealer not only infuses healthy hydration upon application, but goes on to brighten and smooth my overall complexion. I grab for this concealer when I can’t be bothered for a full-face of foundation, and apply it from my undereyes to discoloration in my T-zone and on any sporadic blemishes that catch me by surprise. I love that it allows my natural freckles to shine through, and find that it locks in place for a full day of wear — even when I shed a tear or break a sweat. It blends like a dream, doesn’t look cakey, and is the backbone to the range of glowy or glam makeup looks I want to create.”

Tarte Shape Tape Concealer Review 2024
Tarte Shape Tape Concealer Review 2024


Buy Now at Ulta

Tarte Shape Tape Radiant Concealer — Editor Testing Review

Two WWD Shop editors tested the Tarte Shape Tape Radiant Concealer for three months to determine its blendability, coverage, staying power, and overall skin finish effects. I always measure a concealer based on its capability to effectively even out the skin tone without the need for an extra layer of foundation, and the original Tarte Shape Tape Full-Coverage Concealer was always my gold standard for blurring my dark undereye circles, discoloration, and pesky spots. The Radiant formulation had a lot to live up to, but I was excited to explore its brightening capabilities, especially on my combination to dry skin.

The first thing I noticed as I swiped on the concealer was its immediate cooling sensation. It felt refreshing under my eyes, and applied just as creamy to the rest of my face as the original. However, I found that the Shape Tape Radiant formula had much more playtime for blending, as the full-coverage iteration tends to lock in place quickly — which is useful for blemish coverage or oily skin, but not so much for my dry patches. This also allows its accurate medium-coverage claims to be buildable, as I found it effortless to smooth out texture and discoloration and then go back in with an extra layer on more precise problem areas.

The Radiant formulation sets to a sheen-like glow, likely due to its extensive combination of hydrating ingredients, such as hyaluronic acid, vegan squalane, and seed oils, which is great for those who prefer a dewy finish or have dry skin. Tarte’s inclusion of vegan collagen, diamond powder, and mineral pigments also didn’t go unnoticed, as the formula instantly blurred my texture in a filter-like effect. Other concealers can make my skin appear flat, but I found that this one especially left my skin looking noticeably more healthy and plump, as well as flawless. With this product, I don’t have to lean on highlighters or setting sprays to bring life back to my face.

Emollient complexion products almost always separate on my skin, so I wasn’t surprised to see very minor creasing under my eyes when I tested this concealer without topping it powder. However, that’s a step I wouldn’t normally skip, and I discovered that I only needed a light dusting of setting powder to effectively lock the Radiant formula in place. Although this product has an ultra-hydrating feel, I believe oily skin types can still enjoy the lit-from-within glow that this product provides, as long as you combine it with a mattifying primer or a bit of powder around the T-zone.

Overall, I’d recommend this product to those seeking a skin care-enriched concealer that applies beautifully to all areas of the face. It looks exceptionally natural blended into the skin and allows my freckles to shine through, while still providing transformative, buildable, and lightweight coverage.

Is the Tarte Shape Tape Radiant Concealer Worth It?

In short, absolutely. The Tarte Shape Tape Radiant Concealer allows you to target problem areas with buildable control and skip full-face complexion products like foundation. A little goes a long way in terms of application, where I only need to dip the chubby doe foot applicator into the tube once to cover everything I need, so this concealer is primed to last you for many months to come. Its price point racks up to a comparatively expensive $31, however this reflects its prestige, skin care-infused ingredients that will improve your skin in the long run, therefore giving you a major bang for your buck.

woman testing Tarte Shape Tape concealer
One Tarte Shape Tape tester, WWD Shop editor Claire Sullivan, uses the shade 16N to brighten her under eyes and tamp down redness.

Shop Tarte Shape Tape Concealers

Tarte Shape Tape Concealer Review 2024
Tarte Shape Tape Concealer Review 2024

Tarte Shape Tape Radiant Medium Coverage Concealer

Ulta Top-Quality Store Badge on Google: 4.8/5 stars


Buy Now at Ulta

The Radiant formula of the Shape Tape lineup offers medium coverage, compared to the others that offer full-coverage, and is incredibly buildable and hydrating. This is the best option for dry skin or those who prefer a dewy finish. It will effectively even out the skin tone and cover spots, while still allowing freckles and the natural skin to shine through.

Price upon publish date of this article: $32

Tarte Shape Tape Concealer Review 2024
Tarte Shape Tape Concealer Review 2024

Tarte Shape Tape Full Coverage Concealer

Ulta Top-Quality Store Badge on Google: 4.8/5 stars


Buy Now at Ulta

This is the original Shape Tape Concealer, and is the most mattifying and full-coverage of Tarte’s concealer collection. It applies creamy, and sets to a powdery, opaque finish. This formula stands apart for its 16-hour staying power and creaseless reliability, and is an ideal concealer for oily skin types. Blended with shea butter, mango butter, and licorice root, it wears comfortably on the skin in a lightweight-feel, while offering smoothing coverage that is especially photogenic. It also one of the best concealers for contouring, highlighting, and sculpting the face.

Price upon publish date of this article: $32

Tarte Shape Tape Concealer Review 2024
Tarte Shape Tape Concealer Review 2024

Tarte Shape Tape Ultra Creamy Concealer

Ulta Top-Quality Store Badge on Google: 4.8/5 stars


Buy Now at Ulta

The Ultra Creamy iteration of the Shape Tape Concealer offers all the rejuvenating ingredients and extended playtime of the Shape Tape Radiant with the intense pigment of the Full-Coverage formula, so this is a great option if you can’t choose between the two. It offers 12 hours of waterproof wear and sets to a plush, natural matte finish. This formula is best for combination skin, as it won’t cling to dry patches and provides 24-hour lasting hydrating even after you wash it off.

Price upon publish date of this article: $32

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Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. As a self-proclaimed concealer junkie, Cigliano regularly tests, reviews, and reports on new concealer releases for the range of skin types and complexion preferences at WWD.

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