Taylor Swift Quietly Took Down Her Viral Instagram Video About Joe Alwyn
Taylor Swift didn't have any Instagram photos with Joe Alwyn to delete after their breakup last month, since they never posted images of each other, but she did do the closest thing she could to a post-breakup Ig sweep: She took down her video explaining the meaning of “Lavender Haze”—and how it was about her being so in love with Alwyn.
Taylor Swift fans on Twitter noticed the silent but brutal move, as well as the fact that Swift removed her link to the “Lavender Haze” music video from her bio:
🚨 | Taylor Swift recently deleted her reel about the song ‘Lavender Haze’ from her Instagram account.
Only Anti-Hero and Snow On The Beach are left. pic.twitter.com/dNSeU9aiMy
— swifted. (@allswifted) May 1, 2023
🚨 | @TaylorSwift13 changed her bio from "Lavender Haze" music video link to her website link on Instagram! pic.twitter.com/PUrZvQEueh
— Taylor Swift Facts (@blessedswifty) April 30, 2023
Swift didn't often talk about her six-year romance with Alwyn, so the video marked one of the very rare times that she discussed their dynamic and love story on record.
She shared the Instagram video, originally viewable here, in October. In it, she said, “I happened upon the phrase 'lavender haze' when I was watching Mad Men. I looked it up because I thought it sounded cool. And it turns out that it’s a common phrase used in the ’50s where they would describe being in love. If you're in the ‘lavender haze,’ then that meant you were in that all-encompassing love glow. And I thought that was really beautiful.”
Then, she got into her relationship with Alwyn: “I guess, theoretically, when you’re in the ‘lavender haze,’ you’ll do anything to stay there. And not let people bring you down off of that cloud. I think that a lot of people have to deal with this now, not just like ‘public figures,’ because we live in the era of social media, and if the world finds out if you’re in love with somebody they’re going to weigh in on it. Like my relationship for six years we’ve had to dodge weird rumors, tabloid stuff, and we just ignore it. So this song is about the act of ignoring that stuff to protect the real stuff.”
Swift hasn't really spoken about the breakup herself, although her friends got Swiftie attention when they all unfollowed Alwyn around the time reports of the split broke. A source told Us Weekly on April 20 that Swift is looking ahead. “Taylor is handling the breakup really well and she’s feeling very optimistic about her future,” the inside said. “She truly believes whatever is meant to be, will be, and knows everything happens for a reason.”
A separate source told People on April 10 that Swift and Alwyn's romance was rockier than it looked from the outside. “They've had rough patches before and always worked things out, so friends thought they would take some time apart but eventually come back together,” they said. “Ultimately, [they] weren't the right fit for one another."
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