This concealer is so popular, it sells every 12 seconds — and it's on sale: 'Not an under-eye bag in sight'

Summer Cartwright
·3 mins read

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Tarte Shape Tape Concealer. (Photo: Tarte)
Tarte Shape Tape Concealer. (Photo: Tarte)

If you haven’t heard of Tarte, it’s the beloved purple-patterned makeup line that beauty obsessives seek for everything from cult-fave long-lasting mascara to concealer. In fact, the concealer is so popular that it’s been named America’s No. 1 concealer brand.

Right now, QVC is having a flash sale where you can get a three-piece Tarte brightening kit that features the best-selling concealer for just $40 marked down from $48.50.

Shop it: Tarte Super-size Shape Tape Light & Lifted 3-pc Collection, $40 (was $48.50), qvc.com

That means you can get this concealer — so in-demand that one is bought every 12 seconds worldwide — along with an applicator sponge and brightening Glow Wand that gives you a dewy, lit-from-within look.

More than 20,400 people have reviewed the Shape Tape on Tarte’s website, and it has a 4.8 rating out of 5. Says one shopper: “Best concealer I’ve ever used—coverage is amazing, texture is smooth. Would highly recommend.”

Like a typical concealer, the product covers any discoloration, but unlike many, Tarte’s Shape Tape doesn’t get clunky or look caked on.

Made with shea butter, mango-seed butter and licorice root extract, the vitamin-rich concealer brightens dark spots, conditions your skin and maintains elasticity. The result of this recipe is a smooth, matte glow that doesn’t flake or crease below the eye.

Another shopper called Shape Tape their Holy Grail, saying: “The best concealer I've tried. Full coverage, thick (a little goes a long way). Love the big applicator. I don't always set it with powder. I don't have a problem with it creasing or drying my under eyes. Repurchased it several times.”

Shape Tape comes in 30 shades and five undertones. An in-depth guide to the the shades is included online to help you decide which would work best.

According to Tarte, there are tons of ways to use this incredible concealer. Obviously hiding dark circles is a must, but the concealer can also mask redness, acne scars, pores and even tattoos.

Reviewers say the concealer is lightweight, long lasting and heat resistant, a perfect combination for someone who plans to wear it all day long.

“This concealer is so overhyped so I guess I needed to try,” admitted a shopper. “Well it is crazy effective and so worth the price!”

Perhaps this reviewer put it best: “There's no other word except amazing. Coloring? Perfect. Texture? Smooth. Coverage? Not an under-eye bag or line in sight.”

Tarte Super-size Shape Tape Light & Lifted 3-pc Collection

Tarte Super-size Shape Tape Light & Lifted 3-pc Collection (Photo:  QVC)
Tarte Super-size Shape Tape Light & Lifted 3-pc Collection (Photo: QVC)

Shop it: Tarte Super-size Shape Tape Light & Lifted 3-pc Collection, $40 (was $48.50), qvc.com

The reviews quoted above reflect the most recent versions at the time of publication.

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