This concealer is so popular, it sells every 12 seconds — and it's on sale: 'Not an under-eye bag in sight'

·3 min read

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Blush, brush, Shape Tape concealer and bag shown as what you get in the set.
Get this set for the ultimate glow up. (Photo: QVC)

If you haven’t heard of Tarte, it’s the beloved purple-patterned makeup line that beauty obsessives seek for everything from cult-fave long-lasting mascara to concealer. In fact, Tarte Shape Tape is so popular that it’s been named America’s No. 1 concealer.

Right now, QVC is having a flash sale where you can get a three-piece Tarte kit that features the bestselling concealer for just $44, marked down from $48.50.

Don't want to pay all in one go? Opt for three installments of just under $15 instead. Plus, if you're a first-time QVC shopper, you can grab an extra $15 off with code OFFER.

$44 $48.50 at QVC

That means you can get this concealer — so in-demand that one is bought every 12 seconds worldwide — along with a retractable face brush and Shape Tape Glow Blush that gives you a dewy, lit-from-within look.

More than 23,000 people have reviewed the Shape Tape on Tarte’s website, and it has a 4.8 rating out of 5. Says one shopper: “Best concealer I’ve ever used—coverage is amazing, texture is smooth. Would highly recommend.”

Like a typical concealer, the product covers any discoloration, but unlike many, Tarte’s Shape Tape doesn’t get clunky or look caked on.

Made with shea butter, mango-seed butter and licorice root extract, the vitamin-rich concealer brightens dark spots, conditions your skin and maintains elasticity. The result of this recipe is a smooth, matte glow that doesn’t flake or crease below the eye.

Another shopper called Shape Tape their Holy Grail, saying: “The best concealer I've tried. Full coverage, thick (a little goes a long way). Love the big applicator. I don't always set it with powder. I don't have a problem with it creasing or drying my under eyes. Repurchased it several times.”

Shape Tape comes in 35 shades and five undertones. An in-depth guide to the the shades is included online to help you decide which would work best. See it in action here.

According to Tarte, there are tons of ways to use this incredible concealer. Obviously hiding dark circles is a must, but the concealer can also mask redness, acne scars, pores, and even tattoos.

Reviewers say the concealer is lightweight, long lasting and heat resistant, a perfect combination for someone who plans to wear it all day long.

“This concealer is so overhyped so I guess I needed to try,” admitted a shopper. “Well it is crazy effective and so worth the price!”

Perhaps this reviewer put it best: “There's no other word except amazing. Coloring? Perfect. Texture? Smooth. Coverage? Not an under-eye bag or line in sight.”

Tarte Super-Size Shape Tape Dream Team 3-pc Set

Trio of products shown among boxes and ribbons.
Twist the brush head to make it more or less dense depending on your desired coverage. (Photo: QVC)

$44 $48.50 at QVC

The reviews quoted above reflect the most recent versions at the time of publication.

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