The Tarte Concealer Everyone Is Obsessed With Is 50% Off Right Now — No, That’s Not a Typo

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There are very few beauty products that are just as popular now as when they were when they first launched. Benefit’s Hoola bronzer, the Laura Mercier Translucent Loose Setting Powder, and Glossier’s Boy Brow are some that come to mind. But perhaps more iconic than all is Tarte Shape Tape, the full-coverage concealer that fans can never get enough of.

Shape Tape is such a staple in the beauty industry that Ulta has gone ahead and dedicated a sales event to it so shoppers can stock up. Dubbed “Shape Tape Week,” from Jan. 21 to Jan. 27 you’ll save 50% on all three products in the Shape Tape collection. That’s the lowest price ever offered for the viral concealer.

Tarte Shape Tape Full Coverage Concealer, $15 (was $32) at Ulta

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The Tarte Shape Tape Full Coverage Concealer has been my favorite concealer for years thanks to its blendable formula and blemish-covering capabilities. With 36 shades and crease-proof finish, it’s no wonder Shape Tape has racked up over 37,000 reviews on Ulta’s website with a majority of them being raves.

“This stuff is MAGIC!” one reviewer wrote. “It doesn't crease, doesn't sit in fine lines, is super full coverage and covers my dark circles but isn't drying like most full coverage concealers. It literally blurs the fine lines and it’s almost like they are no longer there and gives the most beautiful finish. My new ride or die concealer … I’m in LOVE”

Dozens of celebs swear by Shape Tape, too. Everyone from Shay Mitchell to Shawn Johnson to Kyle Richards have called out Tarte’s concealer as part of their everyday makeup looks.

Tarte Shape Tape Radiant Medium Coverage Concealer, $15 (was $32) at Ulta

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Following the original product’s success, Tarte launched two different versions of Shape Tape based on different needs. The Tarte Shape Tape Radiant Medium Coverage Concealer is great for those who don't like to wear foundation every day (or ever). Its natural-looking glow lessens the appearance of blemishes while still letting your beauty marks and freckles shine through.

“I've been a die-hard Shape Tape fan for years now, but I've been finding the full coverage version to be too heavy for my under-eyes as I get older,” one reviewer wrote. “I find this new radiant formula to be so much lighter. The lesser coverage took some getting used to, but I think not having so much full coverage concealer caked on under my eyes makes me look younger.”

Tarte Shape Tape Ultra Creamy Concealer, $15 (was $32) at Ulta

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Then you have the Tarte Shape Tape Ultra Creamy Concealer, which is the best option of the three for those who could use a little hydration boost. Whether you wear your makeup all day, or simply have dry under-eyes, this version of Shape Tape comes to the rescue. It leaves skin looking healthy, while still delivering the full-coverage effect of the standard Shape Tape.

“The only concealer I've bought now for the last three years,” one reviewer wrote. “I also use it as foundation since it blends so well and provides so much coverage. Never makes me break out. I love this formula and I hope they never change it.”

In case you didn’t know, Tarte Shape Tape is an Ulta exclusive, meaning you can’t get it at Sephora or other beauty retailers. Given the tremendous success of the product, it’s a good move for Ultra to give Shape Tape fans a little something back in the form of Shape Tape Week. This 50% off promotion almost sounds too good to be true, so you can bet I’m stocking up in my shade before the sale is over. Don’t wait, right now is your chance to do the same.