Target Now Has an Ear Piercing Service in Select Stores Across the Country

Jennifer Aldrich
·2 min read

When I was a little girl, getting my ears pierced was a big deal. I remember asking (OK, begging) my mom for years until she finally decided I was old enough to take care of my piercings on my own. The process didn't thrill Mom as the only place to go was a store in the mall with a teenage piercer who probably didn't really know what she was doing. Plus, with my mom's background as a nurse, she definitely did not think it was a sterile situation. (I ended up getting multiple infections, so, like usual, my mom was right.)

Luckily for those in the market for an ear piercing, a beloved retailer has come to save the day. Target recently partnered with Rowan, an ear-piercing and jewelry company, which means you can now get an ear piercing at select Target stores around the country by a licensed, registered nurse.

Courtesy of Rowan

Founded in 2017 by mom and businesswoman Louisa Serene Schneider, Rowan started as a subscription box service and partners with nurses for at-home piercings across the country. But in 2020, the company changed its subscription model when they teamed up with Target to offer ear piercings in stores.

Every piercer is a trained, registered nurse who uses a hand-pressured device to pierce. You can choose among a lobe, upper lobe, or helix piercing. All of Rowan's jewelry is hypoallergenic and sterilized and is available in stainless steel for $55, 14 karat gold for $95, and 14 karat gold with a certified diamond for $195. (The price includes the piercings, the earrings, a skin assessment, aftercare materials, and access to care after the piercing.) Target also carries other Rowan earrings, including a pair of cubic zirconia studs ($29) and sterling silver hoops ($58).

Related: The Most Stylish Clip-On Earrings You Can Wear Everyday

To check out the Target stores that have piercings available and book an appointment, you can go to the Rowan website. You need to be 18 years old or have a parent or guardian with you. While I'm all set with my ear piercings, I'm glad there's a safer option than swinging through the mall and hoping for the best outcome.