When I was a little girl, getting my ears pierced was a big deal. I remember asking (OK, begging) my mom for years until she finally decided I was old enough to take care of my piercings on my own. The process didn't thrill Mom as the only place to go was a store in the mall with a teenage piercer who probably didn't really know what she was doing. Plus, with my mom's background as a nurse, she definitely did not think it was a sterile situation. (I ended up getting multiple infections, so, like usual, my mom was right.)
Luckily for those in the market for an ear piercing, a beloved retailer has come to save the day. Target recently partnered with Rowan, an ear-piercing and jewelry company, which means you can now get an ear piercing at select Target stores around the country by a licensed, registered nurse.
Courtesy of Rowan
Founded in 2017 by mom and businesswoman Louisa Serene Schneider, Rowan started as a subscription box service and partners with nurses for at-home piercings across the country. But in 2020, the company changed its subscription model when they teamed up with Target to offer ear piercings in stores.
Every piercer is a trained, registered nurse who uses a hand-pressured device to pierce. You can choose among a lobe, upper lobe, or helix piercing. All of Rowan's jewelry is hypoallergenic and sterilized and is available in stainless steel for $55, 14 karat gold for $95, and 14 karat gold with a certified diamond for $195. (The price includes the piercings, the earrings, a skin assessment, aftercare materials, and access to care after the piercing.) Target also carries other Rowan earrings, including a pair of cubic zirconia studs ($29) and sterling silver hoops ($58).
To check out the Target stores that have piercings available and book an appointment, you can go to the Rowan website. You need to be 18 years old or have a parent or guardian with you. While I'm all set with my ear piercings, I'm glad there's a safer option than swinging through the mall and hoping for the best outcome.