I’ve been a beauty editor for more than a decade so I generally know what brands are Black-owned and which ones aren’t even if they cater to the Black community. But even I need a reminder while shopping. Target’s Black-owned brand badge came just in time. While we’re all making an effort to shop more from this community, Target is helping make it a little easier. It’s not perfect (I have some issues with this badge and I’ll explain) but it’s a great step in the right direction.
- In The Know
Beautybeez, a Black-owned beauty supply store, is changing how we shop for products. And yes, this beauty supply has an online store, too.
When Brown Girl Jane launched the BrownGirlSwap pledge on social media, the founders of the CBD-based beauty and wellness brand knew they were just getting started. The hashtag began as way to encourage people to buy Black, asking Instagram users to replace (at least) five of their go-to products with brands owned by Black women, and became a directory for people to discover new Black-owned businesses through the BrownGirlSwap tag. Now, the women behind the brand — Malaika Jones Kebede, Nia Jones, and Tai Beauchamp — are gearing up to take their already impactful initiative to a whole new level in partnership with SheaMoisture, the Black-owned global brand that values at close to a billion dollars.The BrownGirlSwap caught the attention of SheaMoisture this year, and the company reached out to help the indie founders take their mission of reinvesting in the community even further. In coming together, the two brands reimagined the newly expanded BrownGirlSwap, which will now offer extensive support to Black-owned independent beauty and wellness brands and aspiring interns. “We quickly got together with our teams and brainstormed what it could mean to impact Black women-owned businesses in the beauty and wellness space — and how we could change the face of these spaces in a meaningful way,” Beauchamp tells Refinery29. For a mass-market behemoth and a smaller independent brand, the collaboration was surprisingly seamless.“ “We were so inspired by Brown Girl Jane’s three dynamic founders, and the ability of other Black beauty founders to build dynamic businesses,” says Cara Sabin, Sundial Brand and SheaMoisture CEO. “Our brands connected even further over the shared mission to support and uplift these businesses as we continue SheaMoisture’s long history of meeting Black women’s unique needs in personal care.”To create real systemic change, the brands knew they had to offer more than one solution. So they conceived five pillars: Amplify, Fund, Empower, Diversify, and Swap. Under these points, they aim to give Black female founders a platform to amplify their brands, enable them to receive entrepreneurial mentorship from industry veterans, and award funding with an investment of a $250,000 grant fund. Additionally, the initiative will be offering a semester-long, paid internship program for Black college students in 2021 — and that’s not all. The brands are also set to host a free virtual summit that serves as a business boot camp and networking space this September. Whether you switch out your own products with the pledge, show support as a company, or get investment and mentorship as a Black-owned indie beauty or wellness business, there’s something for everyone. “We wanted to make sure that the approach was not only comprehensive, but touching people in different stages,” says Jones Kebede.> “It’s important for us to create and partner on opportunities and spaces that encourage the growth of women of color in business.”> > Cara Sabin, Sundial Brand and SheaMoisture CEOFar from just another advantageous partnership, every aspect of the initiative is rooted in personal experience. Venture capital currently invests in fewer than 1% of Black female founders, and major beauty and wellness companies have less than 5% Black representation — when Black Americans spent over $1 trillion on the consumer market in 2019. The founders of BROWN GIRL Jane are all too familiar with the racial economic divide in these industries, and want to change that reality for Black-owned women entrepreneurs. “Everything we do and the way that we do it is really about our personal experience and centering women who are like us,” says Beauchamp. Sabin adds, “It’s important for us to create and partner on opportunities and spaces that encourage the growth of women of color in business.”Ultimately, SheaMoisture and Brown Girl Jane hope to not only help remove the roadblocks for current and future Black women entrepreneurs but also inspire big corporations to contribute in more significant ways — including by supporting smaller brands. “It’s not about competition. It’s more about the power of collaboration and recognizing that we all have a role to play in creating and supporting change,” says Beauchamp. Jones Kebede adds, “Big brands should look to the communities that they’re aiming to serve for both partnership and feedback as they build.”According to the Brown Girl Jane founders, the mission of the BrownGirlSwap will continue to grow from here, and they’re excited to see its continuation and ongoing impact. As Jones Kebede says, “Just to be able to point to these future or current entrepreneurs and know that the BrownGirlSwap has a small role in helping to power and push us all forward is why we’re doing this. That’s our fuel to keep this going.”Follow @itsbrowngirljane and @sheamoisture on Instagram to stay updated on the new initiative. Like what you see? How about some more R29 goodness, right here?
"She's been wanting to do something in beauty and wellness for quite some time."
The sunscreen label, which received a $1 million investment from a private funding source in May, is the only indie Black-owned brand carried by Target nationwide in the sun-care category.
Whether you're looking for something for your home or a cute outfit, start with one of these Black-owned brands.
This is basically your chance to shop Charli D'Amelio's closet.From Seventeen
Wait until you see the custom-made animal cookies.From Cosmopolitan
Alicia Keys’ naturally glowy complexion has always made us wonder what beauty products the singer-songwriter has in rotation, even before she first committed to going without makeup in 2016. Now, Keys’ dedication to the beauty revolution is going one step further with the upcoming launch of a lifestyle beauty brand, announced today in conjunction with e.l.f. Beauty.Not to be mistaken for a collaboration, Keys will be launching her very own brand under the e.l.f. Beauty portfolio, which acquired W3LL People earlier this year. The company dropped the news today, revealing that the line is expected to launch in 2021. “We are beyond thrilled to leverage our strengths to help realize Alicia’s vision, as it not only aligns with our mission to make the best of beauty accessible but infuses it with an even deeper dimension,” said Tarang Amin, Chairman and Chief Executive Officer, e.l.f. Beauty, in a press statement. While we don’t know the specific categories Keys will be entering or the name of the brand just yet, we do know that the formulations will be dermatologist-developed and cruelty-free, according to the company. The fact that it’s operating under the e.l.f. umbrella might also suggest that the prices will be wallet-friendly, like the company’s two other brands.Keys’ new venture will also have a lifestyle component, as the press release explains: “A culmination of Keys’ personal skincare journey and her passion for bringing light into the world, this new lifestyle beauty brand will enable Alicia to further explore conversations about inner beauty, wellness and connection…. The brand aims to bring new meaning to beauty by honoring ritual in our daily life and practicing intention in every action.” Keys hasn’t officially spoken out about the announcement, but we’re eagerly awaiting product specifics — and following the news closely for more updates in the future.Like what you see? How about some more R29 goodness, right here?
If you’ve always been envious of Alicia Keys ’s natural beauty (and the fact that she rarely wears makeup in...
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Topicals, the WOC-led brand addressing skin conditions just launched at Nordstrom, and hundreds of shoppers are already interested in the brand.
- Marie Claire
L'Oréal, Everlane, GAP, Calvin Klein, and more are on board for change.
- HuffPost Life
You can feel good about spending your money with these brands that are giving back to coronavirus relief efforts, health care workers and the Black Lives Matter Movement.
- Footwear News
COVID-19 Disparities Laid Bare: Black-Owned Companies Are Almost Twice as Likely to Close as Other Businesses
A new report from the Federal Reserve Bank of New York shows the sobering statistics.
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Make the world a better place by purchasing consciously at Made Trade Shop here: Made Trade
- Women's Health
Here, all the brands the British monarch swears by.From Women's Health
Nordstrom Anniversary Sale 2020 Early Access Is Here—And So Many Kate Middleton–Approved Beauty Brands Are On Sale
The news our top shelves needed to hear.Originally Appeared on Glamour
Collagen, vitamin C, and CBD are swirled into one wrinkle-fighting formula.
- Who What Wear
Capital is just the start.
It's time to get those credit cards out because the Nordstrom Anniversary Sale is finally here! But there's a catch: It's only open for Icon cardmembers right now and will open to everyone August 19-30 (you can check your card status online if you don't know). If you aren't a cardmember, you can still preview […]
The line is expected to be available in 2021.
An Avery Dennison executive joined WWD in discussing how beauty brands and retailers can find success amid uncertainty.
We're tired of our dark skin not being considered worthy and beautiful. In the wake of the Black Lives Matter Movement, Eurocentric ideals of beauty have been brought to the world's attention.
- Who What Wear
Here's my rotating list.
- Footwear News
CEO Kasper Rorsted is stepping into the driver’s seat in hopes of righting the brand’s diversity and inclusion challenges.
- Best Products
FENTY BEAUTY, fresh, and amika are all included.
- Women's Health
Start with these cult-favorite buys. From Women's Health
Fans of Selena Gomez have been eagerly awaiting a launch date for her cosmetics brand, Rare Beauty, which the singer previously said would arrive in the summer of 2020. Well, now that moment is finally here. This afternoon, the brand founder took to Instagram to reveal the official drop date — and it’s a lot sooner than we expected.“I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com,” wrote Gomez in the caption. “I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!”> View this post on Instagram> > A post shared by Selena Gomez (@selenagomez) on Aug 4, 2020 at 9:31am PDTGomez also appeared in a video on Rare Beauty’s official Instagram to speak more on the brand’s mission, and her vision as the founder. “I live in a time where it’s all about face. It’s all about makeup. It’s all about how you look in a lot of ways. That could be exciting and fun, but at the same time, it could just be a bit dangerous,” she says in the video. “So, I wanted people to feel like makeup is something that you could enjoy. It’s not something that you need. I felt like that’s kind of who I am. I’m very authentic. I’m very real with my fans, so I’m excited that I got to venture into this.”Gomez also told her followers who the brand is for and what she hopes they feel when shopping for these products. “Any girl, woman, boy, whoever they are, can just feel beautiful just exactly how they are,” she says.> View this post on Instagram> > A post shared by Rare Beauty by Selena Gomez (@rarebeauty) on Aug 4, 2020 at 9:34am PDTWhile Gomez hasn’t revealed the exact products that will be available at launch, we know there’s probably a red lipstick in the mix, and the founder previously shared that fans can expect a wide range of complexion products, too. No matter what she has planned, we’re sure the products will fly off the shelves given the anticipation around this release. But just in case September sneaks up on all of us — because what is time in 2020? — you can add your name to the waitlist at rarebeauty.com. Like what you see? How about some more R29 goodness, right here?
When I lived in London, my British friends often questioned why I said thank you so much. Growing up in America, I was wired to politely thank anyone that opened a car door for me, let me jump the line when I only had one item, or gave me an extra coin if I was short at the cash register.
New data from Klarna indicates younger consumers are gaining more interest in beauty.
- Meredith Videos
Find organizers that are stylish and functional.
It's called Rare Beauty.
The Black-owned Topicals beauty brand targets chronic skin conditions, and amassed a wait list of 10,000 pre-launch.
- In The Know
Check out these five pairs of sunglasses our shopping editors love, and consider scooping up a pair if you’re in need of some stylish eye protection.
These brands will work with the organization and the Human Rights Campaign to put policies into practice to demonstrate their commitment to Black employees at all levels.
- Who What Wear
Three words: Do like Drew.
Mark your calendars, ppl.From Cosmopolitan
A lot of stars own wineries or have liquor labels. Here are some famous folks you didn't realize dabbled in the alcohol and spirits industry.
While most people find applying body lotion to be a supremely relaxing (and possibly necessary) part of their self-care routine, it's the part I loathe most. So much so that I usually skip it. Why? Lotion is...
Transparency. That’s a word that Camila Coelho has kept top of mind throughout her decade-long career as a content creator, ensuring that she only ever recommends brands and products she truly loves to her over 1 million YouTube subscribers. But transparency took on a whole new meaning for the Brazilian influencer at the beginning of the year, when she kicked off 2020 by publicly sharing her epilepsy diagnosis — and the struggles she’s faced because of it — for the first time. Now, Coelho is bringing the spirit of vulnerability to her newest project: a mindful beauty brand that stands for much more than just the products. Dropping today, Elaluz, which translates to “she is light” in Portuguese, is a a curated luxury collection that focuses on essentials across all categories, including makeup, skin, and hair. Still, Coelho doesn’t just want consumers to walk away with new beauty buys; she wants them to stop and think about the brand’s name, and how they can draw inspiration from it. “I truly believe that everyone has a beautiful, individual light shining inside of them. Sometimes depending on what we go through or what happens to us, we block that light ourselves,” she tells Refinery29 via Zoom, two weeks ahead of the launch. “It will be a reminder for people that every time they touch or see our products to remember the power of their light within and how it can completely change their lives.”Coelho has a deep connection to the importance of finding one’s light: The founder recalls the personal hardships she faced as a result of epilepsy, especially during her teenage years, after her diagnosis at age nine. Coelho says she grew up as an outgoing kid who loved to dance, but she found herself changing as she came to terms with the neurological disorder, which is characterized by seizures caused by sudden surges of electrical activity in the brain. “I lost my light in a way,” she shares. “I became more not like myself, from the way I used to dress to the way I was putting makeup on. After a few years, I realized that I needed to get my life back. I needed to be like myself again.” > “I realized that I needed to get my life back. I needed to be like myself again.” > > Camila CoelhoPutting her energy into her platform led Coelho back to that light. With two successful YouTube pages offering beauty tutorials in English and her native Portuguese, numerous collaborations — including a 10-lipstick line with Lancôme — and an eponymous fashion brand, the 32-year-old is ready to manifest more of her visions with Elaluz. This brand has been a longtime dream for the one-time pro makeup artist (she worked the Dior makeup counter at her local Macy’s), who remembers her grandmother giving her her first red lipstick at six years old for her passport photo. “I grew up playing with makeup, and I have all of these memories of myself in my grandmother’s house,” she recalls, also crediting her mom for allowing her to “dream big.”The social media star fights back tears as she describes how she never imagined launching brands in the United States when she emigrated from a small town in Brazil at 14. “Sometimes, it seemed impossible. It gets me emotional because it’s such a big dream coming true,” she says. Her love for her South American roots is exactly why Coelho set out to incorporate touches of her cultural background in her brand, from the Portuguese name and messages to the Brazilian ingredients included in her formulations. “I really wanted to bring my heritage into this because I’m so proud of where I come from and how I grew up,” she adds. “I want everyone to feel a little bit of Brazil and Latin America.” The attention to detail doesn’t stop there: In addition to considering feedback from her social followers over the years, Coelho also committed to mindfulness in everything from the packaging to the formulations. The brand uses recyclable, reusable materials when possible and FSC-certified boxes, if boxes are needed at all. The products will also leave out any and all of the 1,600 known toxins banned by the European Union. Instead of entire collections, Coelho intends to focus on key products, adding one or two to the lineup each month. For the inaugural launch, Elaluz is releasing the hydrating 24K Lip Therapy treatment and Lip & Cheek Stain. In addition to makeup, Coelho plans to venture into hair, skin care, and more. “We’re looking more to have less product and instead products that work for us and that we’re actually going to use, rather than having all of these things that we don’t touch,” she tells us. Ultimately, this project, with all of its personal touches and thoughtful details, signifies a full-circle moment for the beauty lover who once lost her light. While Coelho never expected that her light would lead her here, she’ll always credit transparency to allowing her to find her way and claim her power — especially this year. “After sharing my epilepsy story, I realized even more how important it is to be transparent, which I had been doing with my brands and my job as an influencer,” she says. “It’s one of the things that got me to where I am today.” With that in mind, Coelho hopes to prove that your luz always shines brighter when you pull back the curtains and let others in.At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.Like what you see? How about some more R29 goodness, right here?
- Meredith Videos
Chance the Rapper tells Parents that he and wife Kirsten have "been teaching Kensli to love herself" and "to understand that Black is beautiful"
That rarely happens in clean beauty. Here's my review.
Never knew how much we missed ya, girl.
'Will they tell me I have to lose weight? Will they hate my acne scars?'
She's opening up about their split.