Target Is Making It Super Easy to Identify Black-Owned Beauty Brands

Elizabeth Denton

I’ve been a beauty editor for more than a decade so I generally know what brands are Black-owned and which ones aren’t even if they cater to the Black community. But even I need a reminder while shopping. Target’s Black-owned brand badge came just in time. While we’re all making an effort to shop more from this community, Target is helping make it a little easier. It’s not perfect (I have some issues with this badge and I’ll explain) but it’s a great step in the right direction.

You might not even realize Target has many Black-owned beauty brands. The retailer has been doing a great job investing in textured haircare,...

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