Makeup expires: this, we know. But that doesn't mean we can't live in denial of it, because facing the facts would require us to toss our favorite mascaras, lipsticks, bronzers, and foundations before we're fully ready to part with them, and shell out even more money to replace them all with newer — albeit safer and cleaner — products.
But replacing your aged summer (or winter, or spring, or last summer...) makeup with new products for fall doesn't have to put you at risk of falling short on rent. There is a solution, and it goes by the name of
Ever since the retailer has
expanded its beauty shelves, the store we turn to for everything (hello, Halloween decor — it's not too early for you, is it?) now has us covered on the makeup front, too, especially when it comes to fall supplies. And this week, you'll find new launches from L'Oréal, Pacifica, Nyx, and more. Major bonus: Not one thing is over $15.
Ready to restock your makeup bag with all new everything? Click ahead to check out the best new makeup products to hit Target for fall.
Some people might call primers a beauty hoax, but we're true believers. This new formula from Pacifica helps us keep the faith thanks to the cucumber and wild cherry extract, both of which help control oil production and mattify skin underneath your makeup.
Cherry Matte Multi-Mineral Primer, $12.99, available at
powder manicures aren't reserved for the salon: You can do the same thing at home — and for under $12. This three-piece kit from Kiss includes an activator polish, powder, and a glossy top coat so your at-home mani lasts the entire month. Kiss
False Nails Salon Dip, $11.99, available at
Cute little spheres of lip balm not for you? (You monster.) Different, more traditional packaging, same beloved organic formula from EOS.
Organic Lip Balm Sticks - Pure Hydration, $3.99, available at
Sure, you could exfoliate your lips with an old toothbrush and some watered-down sugar — or you can treat yourself to a fancier organic scrub from Raw Sugar. It'll set you back $8, but oils like safflower and jojoba will keep your lips soft and hydrated in ways your DIY scrub can't.
Lip Sugar Scrub - Lemon Sugar, $7.99, available at
Anything with this name has to
really be worth the hype. Luckily, this waterproof volumizing and lengthening formula doesn't disappoint. NYX Professional Makeup
Worth The Hype Waterproof Mascara Black, $5.59, available at
Glitter eyeshadow is in, and even amateurs of the trend will find these loose pigments easy to use. Our favorite: Digital Glitch, the emerald green that's sure to be our go-to shade to play with for fall. NYX
Foil Play Cream Pigment Eye Shadow, $7.49, available at
matte lipsticks are so 2017. This new formula from Nyx keeps lips soft while leaving behind a velvety, suede finish. NYX Professional Makeup
Suede Matte Lipstick, $7.99, available at
We get the appeal of using a makeup sponge, but investing in a dense foundation brush like this may just change your mind.
Foundation Brush, $11.99, available at
Although this bronzer isn't exactly new, this is the first time it's hitting Target shelves —
finally. Butter is right: This creamy powder formula (seriously, just try it) is one of the best drugstore options we've ever used. What's more, it comes in a highlighter and blush version, too. Physicians Formula
Butter Bronzer, $14.95, available at
Yes, you can have a glossy, long-lasting manicure without all the bad stuff. This nine-free nail polish brand not only keeps your fingers safe from nasty chemicals, but also comes in tons of colors.
Ella + Mila
Nail Polish, $10.49, available at
It's time to toss your your-lips-but-better lipsticks and revitalize your routine with a dark and moody gloss.
Lip Shot Gloss Impact Lip Gloss, $6.99, available at
Not ready for the high-maintenance application upkeep that comes with gloss? Opt for a matte balm instead.
Crayon Matte Lip, $12.99, available at
Already in love with the
Lash Paradise mascara and craving more from the long-wearing formula? L'Oréal just launched a new iteration on its bestseller in eyeliner form — and it's as good as you imagined. L'Oreal Paris
Voluminous Lash Paradise Liquid Eyeliner , $7.99, available at
Target More Like what you see? How about some more R29 goodness, right here? The Raddest New Fall Makeup To Pick Up Now Charlotte Tilbury Is Launching A Makeup Line Based On Her Best-Selling Lipstick The Best Way To Clean Your Makeup Sponge