Between its four fashion-y lines, the launch of Universal Thread, which offers a full range at budget-friendly prices, and a collaboration with Hunter, Target really is here to outfit you for every single occasion in your life. “It’s our goal to take the stress out of swimsuit season and bring joy back to the beach by providing something for every Target guest,” the retailer posted on its A Bullseye View website. “To show off the new styles you’ll see bright, vibrant images throughout our marketing campaign — all meant to inspire guests to have fun while rocking their favorite swimsuit.
Times, they are a-changing, and we couldn't be more thrilled. In the past, plus-size women have had to settle for whatever oversized, floral, and frankly not-so-cute bathing suit they could find, but it’s 2018 and swim designs for the size 14-plus set are finally on-trend.
"We need to respect women more than this," the star of "The Good Place" tweeted after a magazine body-shamed stars like Lea Michele and Mariah Carey.
Hunter McGrady has come out with a 10-piece capsule collection with Playful Promises — the brand that brought you the sold-out Gabi Gregg lingerie line — and every piece is under $75.
It first took the active world by storm with its perfectly flattering, color-blocked leggings and crop-tops. Then, it expanded to fresh colorways, new categories (chic tennis looks, anyone?), and even a dress made for exercising. But Outdoor Voices clearly doesn't plan on stopping there if its plethora of recent launches is any indicator. The latest drop from the Doing-Things powerhouse is expanding beyond traditional activewear and entering the competitive world of swim. Ever since its inception, we've been waiting for Outdoor Voices to tackle this category. ...
Joan Smalls opens up about her new Smart & Sexy swimwear line, the importance of inclusivity, and making her first foray into film.
Gretchen Carlson announced plans to scrap the swimsuit portion, and current Miss America Cara Mund is cheering on the decision to say #byebyebikini.
Hunter McGrady made history when she was the curviest woman to appear in the 'Sports Illustrated' Swimsuit Issue. Now she's launching a swim line of her own.
Designer Eric Wu created one-piece swimsuits and swim trunks representing some of the most popular LaCroix seltzer flavors.
Swimsuit trends come and go, but some stick around a little longer than we anticipated. The one-shoulder bathing suit has been slipping into swim collections for a couple of years now, making us wonder whether it's time to admit that they've transcended past the "trend" phase and into "staple" territory. Summer 2018's swim line-up is rife with one strap cut-out monokinis, ruffled single shoulder bikinis, and every silhouette style in between.
Iskra Lawrence is known for being herself, unapologetically. But now the curvy model's mother Wilma, 50, is getting in on the act, starring alongside her 27-year-old daughter in Aerie's latest swimwear campaign.
Here comes the sun (kind of), and with it our favorite clothing season: swim season. In 2016, we loved the halter and sports bra-style tops, in 2017, it was all about the mini tee, and now, 2018 is bringing in belts.