Plus-size shoppers want clothing that fits their diverse figures, athletic wear that actually performs, and better styles for men.
Nicolette Mason, a co-founder of the fashion line Premme, says most modeling agencies don't sign models above a size 14.
Nicolette Mason and Gabi Gregg started out as bloggers but saw a need in the curvy community they helped build and foster — and decided to fill it together. Taking their online experiences, they’re applying lessons learned into their business practices. “We really wanted to have diversity in sizes in the models,” Mason said during theCURVYcon panel on Saturday. “We have heard for years that women want to see diversity in sizes.
Fashion bloggers Gabi Gregg (aka Gabi Fresh) and Nicolette Mason have teamed up to launch a new plus-size clothing line called Premme.
The much-buzzed about Target plus-size line Ava & Viv won’t be available in stores until February, but at last night’s launch party, we got an up-close-and-personal look at some of the label’s pieces, modeled on mannequins and real girls alike. Among the groups of stylishly dressed women there to check out the clothes, were three bloggers chosen to be the face of the collection: Chastity Garner, Gabi Gregg and Nicolette Mason. Chastity Garner: After I started the #BoycottTarget hashtag, they contacted me right away— within a couple of days.
Could this be the year that “diversity” moves from buzzword to action? 2014 saw curvy models make their way into the mainstream media thanks to women like Myla Dalbesio, Candice Huffine, and Kate Upton. And now the fashion industry is actually paying attention to this growing, but mostly ignored market. Instead of just treating women size 12 and up as a novelty, The New York Times reports that brands starting to develop chic, trendy clothes just for them.