- Yahoo Life
Packaged in the popular millennial pink shade with clean and simple illustrations that correspond to each product, the range includes matte liquid lipsticks, blush, and mascara.
- Joanna Douglas
Beauty and fashion often go hand in hand, so it’s about time that fast-fashion retailer H&M had an extensive line of makeup, body, and hair care products to match the brand’s ever-rotating racks of on-trend garments. Following in the footsteps of sister brand & Other Stories, today H&M launched a collection of over 700 beauty products ranging in price from $2.99 to $24.99. The collection is available in 900 stores worldwide, an will be online at hm.com on September 17. Unable to wait for online shopping, I ran over to the Herald Square flagship store in New York City to look at, test, and smell everything.