Awasthi is the founder of Girl With Curves, a popular fashion, beauty and lifestyle blog with more than 1.6 million subscribers.
Full Figured Fashion Week has been empowering women through plus-size fashion for the past 10 years, long before plus-size fashion broke through at New York Fashion Week.
Designer Prabal Gurung sits down with Yahoo Lifestyle to talk Lane Bryant, plus-size fashion, and how Gloria Steinem wound up front row at his NYFW show.
According to new data, plus-size shoppers are shut out of shopping at luxury fashion brands. But those brands can't afford to ignore 67% of shoppers anymore.
Actress Danielle Brooks, having just nabbed a role in the new Lane Bryant #ImNoAngel campaign, is at the top of her game. And she wants to help lift other women up there, too.
Celebrating the diverse shapes that women come in is only one goal of CMO Brian Beitler, who differentiated the Columbus, Ohio-based company as a “listening brand,” as they’ve been around for 113 years. “Do you know how many apparel brands have been around for over 100 years? Beitler went on to prove his own role as part of the listening brand by explaining his personal interactions with customers, as well as the women close to him.
Imagine trying on five pairs of the same-style size 18 shorts in a small, poorly lit dressing room because each pair you try on frustratingly fits differently. Or being plus-size and needing to find a last-minute outfit when there are only a handful of brick-and-mortar stores offering extended sizes. This is just a glimpse of the problems that we curvy folks have to deal with on a regular basis. Shopping is not an easy task for most, but it’s especially challenging for those whose body type does not fall within the industry norm, aka above a size 10. I’m not going to lie — it totally sucked growing up with the amount of plus-size exclusion I faced, and it definitely played a negative role in my self-esteem . While the plus-size fashion industry is growing, we aren’t seeing enough expansion and diversity in the market just yet. With roughly 67 percent of women in the U.S. being considered plus-size, brands that don’t offer extended sizes are missing out on literally millions of potential customers — and dollars. This statistic does not even account for the large market of plus-size male customers who are also in search of fashionable clothing for their size . There are still big-box brands with the resources to make great clothing that refuse to embrace the prevalent curvy customer and invest in quality design and manufacturing. And claiming you carry plus sizes and then banishing the meek selection to an unidentifiable area of the store is just not cutting it anymore. That said, if there were a time to be plus-size in fashion, it would be now. Ever since mega-babe Ashley Graham made the cover of Sports Illustrated , many brands have jumped on the plus-size bandwagon. But some brands seem to want to cash in on the body-positivity movement by thoughtlessly creating clothing that does not actually fit the plus-size customer’s body — mainly because the designs were not researched and the patterns were not scaled correctly. Some brands are even using models who are much too small for the plus-size market, showing an unrealistic representation of the clothing. As a plus-size fashionista myself, I long for the day when brands will fully invest in and embrace their curvy customers by offering more accessible fashion. Don’t get me wrong — not everything is bad about the plus-size market right now. We have more options than ever before. There are standout brands making an impression on the plus-size community and being industry leaders. The clear winners are staple brands like ASOS and Eloquii . The online e-tailer ASOS is always offering edgy designs that push the plus-size fashion envelope and parallel straight-size designs, while Eloquii is all about quality and fit. Lane Bryant is paving the way by being super-inclusive and body positive, creating diverse ads and leading the unretouched-photo campaign showcasing women’s real bodies. (Another positive sign: The current season of Project Runway has models of all sizes.) Since the fashion industry is ever-evolving and has a lot to learn about its plus-size customers, I wanted to hear from the curvy influencers who are paving the way. I talked to crusaders including Denise Bidot , Ashley Nell Tipton , Nadia Aboulhosn , and others. Check out what these plus-size leaders have to say about their biggest fashion gripes and the brands they think are already killing the game. They, like me, agree that everyone deserves access to great fashion regardless of their size or gender, and I’m excited for the strides that the future will bring. For more style inspiration, follow me on Instagram and read my style blog, Margie Plus . Read more from Yahoo Beauty + Style: Follow us on Instagram , Facebook , and Pinterest for nonstop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyle and @YahooBeauty .
Move over, Jennifer Aniston. Curvy model Hunter McGrady is the star of a new body-positivity ad for bottled water company Icelandic Glacial.
Mayim Bialik and Sports Illustrated plus-size model Hunter McGrady get real about stretch marks, body image, and why postpartum bodies are “badass.”
Blogger Anna O’Brien says, “Body types like mine aren’t always shared as regularly as they exist in reality.”
Model Hunter McGrady knows the importance of proper clothing selection. The rising star walked the iHeartRadio Music Awards red carpet in an outfit that could’ve come straight out of Christian Grey’s red room. McGrady, who recently shot for the Sports Illustrated swimsuit issue, opened up about the importance of feeling sexy — and of clothes that make that possible for curvy women. “I just threw on what I wanted to wear.
Braces, that awkward teenage rite of passage, are also a stylish accessory. A new Lane Bryant ad featuring poet and spoken word artist Ashlee Haze flashing her shiny braces is part of a campaign called #ThisBody. The body-positive effort was created in 2016 and has featured celebs such as model Ashley Graham and actresses Gabourey Sidibe and Danielle Brooks.
The Sports Illustrated Swimsuit issue is a yearly nod to the leggy, thin supermodels of the moment, but this year, the magazine is straying from its typical formula by featuring plus-size models.
People are raving over Lane Bryant’s recent unretouched photo of model Denise Bidot. Celebrating and embracing body diversity is nothing new for plus-size retailer Lane Bryant, but the company’s latest Instagram post shows it is entirely committed to championing that message — without Photoshop. Plus-size model Denise Bidot is featured in a printed bikini with a striped shirt to promote Lane Bryant’s new Escape Collection.
“This body is made for being bold, powerful, and sexy,” model Ashley Graham says in the latest commercial for Lane Bryant’s #ThisBody campaign. But, apparently, certain major television networks aren’t of the belief that #ThisBody was even made to be seen.
Lane Bryant launches new #PlusIsEqual campaign. (Photo: Lane Bryant) You might have noticed the mysterious black and white ad in your September issue of Vogue. The silhouettes of six curvy models spread across two pages, no splashy brand name anywhere to be found, just the words “#PlusIsEqual, It’s time for change.” Today, we found out that ad is part of Lane Bryant’s fall campaign, one that aims to celebrate women of all shapes and sizes.
Photos by Jade Beall via The Militant Baker Lane Bryant recently released its lingerie campaign to much fanfare. She gathered a group of women—not models—to pose in a reinterpretation of #ImNoAngel called #EmpowerALLBodies. Along with the photo shoot, Baker wrote an open letter to Linda Heasley, Lane Bryant’s CEO, asking for more. “ I question how empowering these images can be for “all women,”” she asked. It’s a powerful message that settles into the core of those who aren’t represented.” She went on to explain that the ads “backfired” in their attempt to empower plus size women and excluded those Lane Bryant was trying to reach.
This story is being featured as part of our “Yahoo Best of 2015” series. Is model Ashley Graham more important than the First Lady? After all, she’s ranked above FLOTUS in a male-centric poll we found on the Internet. Graham, who currently stars in Lane Bryant’s #ImNoAngel campaign, also exclusively reveals to Yahoo Style she would happily work for Victoria’s Secret, despite her #ImNoAngel ad’s obvious dig at the brand. “Call me!!” she says.
It’s harmless enough when Hannah Davis provocatively poses on the cover of Sports Illustrated or the Victoria’s Secret Angels appear in ads, but when plus size retailer Lane Bryant followed suit in 2010, it was called “provocative” and “unfit” for wide audiences. Candice Huffine on what conversation she hopes the campaign starts: “I hope it gets people’s attention to see that sexy really does come in all shapes and sizes. Starring popular models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legaultand, and Elly Mayday, the images and video were shot by famed fashion photographer Cass Bird.