Tanesha Awasthi, who has just partnered with Lane Bryant for a new design collection, says her journey to body confidence was a long one.
Plus-size shoppers want clothing that fits their diverse figures, athletic wear that actually performs, and better styles for men.
Awasthi is the founder of Girl With Curves, a popular fashion, beauty and lifestyle blog with more than 1.6 million subscribers.
Full Figured Fashion Week has been empowering women through plus-size fashion for the past 10 years, long before plus-size fashion broke through at New York Fashion Week.
Celebrating the diverse shapes that women come in is only one goal of CMO Brian Beitler, who differentiated the Columbus, Ohio-based company as a “listening brand,” as they’ve been around for 113 years. “Do you know how many apparel brands have been around for over 100 years? Beitler went on to prove his own role as part of the listening brand by explaining his personal interactions with customers, as well as the women close to him.