According to new data, plus-size shoppers are shut out of shopping at luxury fashion brands. But those brands can't afford to ignore 67% of shoppers anymore.
Actress Danielle Brooks, having just nabbed a role in the new Lane Bryant #ImNoAngel campaign, is at the top of her game. And she wants to help lift other women up too.
Celebrating the diverse shapes that women come in is only one goal of CMO Brian Beitler, who differentiated the Columbus, Ohio-based company as a “listening brand,” as they’ve been around for 113 years. “Do you know how many apparel brands have been around for over 100 years? Beitler went on to prove his own role as part of the listening brand by explaining his personal interactions with customers, as well as the women close to him.
“This body is made for being bold, powerful, and sexy,” model Ashley Graham says in the latest commercial for Lane Bryant’s #ThisBody campaign. But, apparently, certain major television networks aren’t of the belief that #ThisBody was even made to be seen.