The History of Peeps

For over 20 years, Peeps have reigned as the #1 non-chocolate Easter candy brand. We're paying tribute to the cute confection by celebrating the most important milestones in Peeps history.

1923: The Just Born Candy Company gets its name when founder Sam Born displays fresh chocolates and other candies in the window of his Brooklyn storefront with a sign proudly announcing, "just born." Born focused on bringing French-style chocolates to New York City long before he perfected the marshmallow chick.

1932: During the Great Depression, the company reduces costs by relocating to an empty printing factory in Bethlehem, Pennsylvania.

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Just Born acquires Rodda Candy Company, which made marshmallow chicks by

painstakingly piping marshmallow through a pastry bag. To the right, Rodda Candy Company's vintage chicks show off their retro wings.

1954: The Peep meets mass production, thanks to Sam Born's son Bob, who mechanized the marshmallow forming process.

1950s: The marshmallow chicks' wings are "clipped" to give them a sleek new design.

1998: The introduction of blue chicks celebrates the 75th anniversary of Just Born. Peeps are then available in 5 colors: yellow, pink, white, lavender, and blue.

1999: Scientists at Emory University declare Peeps "indestructible" after a series of joke experiments. The researchers tested everything from submerging the sugary candies in boiling water and sulfuric acid, freezing them using liquid nitrogen, and microwaving them.

Related: The Top-Rated Easter Chocolate Candy

Decorating kits allow fans to make their mark by personalizing their Peeps.

2009: Attention shopaholics: the first Peeps retail store opens in National Harbor, Maryland!

2010: Chocolate-covered Peeps hit the market, once again proving the irresistibility of the chocolate-marshmallow combo.

2013: The Peep is no spring chicken-she turns 60 this year!-but the brand continues to create innovative candies. Look for the new yellow chick hidden inside a hollow chocolate egg.

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Peeps by Numbers:

27: Hours it took to make each chick by hand in 1953

6: Minutes it takes to make a Peep today.

4.2 million: Number of Peeps produced each day.

28: Calories in one Peeps chick

10: Years Pioneer Press has been hosting an annual Peeps Diorama Contest.

3,500: Candy eyes produced in one minute.

25: Peeps devoured in 30 seconds by competitive eater Takeru Kobayashi in 2012.

Do you like to eat Peeps frozen, stale, or deep-fried? What is your favorite way to eat Peeps? Let me know in the comments!

-by Katie Holdefehr

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