For over 20 years, Peeps have reigned as the #1 non-chocolate Easter candy brand. We're paying tribute to the cute confection by celebrating the most important milestones in Peeps history.
1923: The Just Born Candy Company gets its name when founder Sam Born displays fresh chocolates and other candies in the window of his Brooklyn storefront with a sign proudly announcing, "just born." Born focused on bringing French-style chocolates to New York City long before he perfected the marshmallow chick.
1932: During the Great Depression, the company reduces costs by relocating to an empty printing factory in Bethlehem, Pennsylvania.
Just Born acquires Rodda Candy Company, which made marshmallow chicks by painstakingly piping marshmallow through a pastry bag. To the right, Rodda Candy Company's vintage chicks show off their retro wings.
1954: The Peep meets mass production, thanks to Sam Born's son Bob, who mechanized the marshmallow forming process.
1950s: The marshmallow chicks' wings are "clipped" to give them a sleek new design.
1998: The introduction of blue chicks celebrates the 75th anniversary of Just Born. Peeps are then available in 5 colors: yellow, pink, white, lavender, and blue.
1999: Scientists at Emory University declare Peeps "indestructible" after a series of joke experiments. The researchers tested everything from submerging the sugary candies in boiling water and sulfuric acid, freezing them using liquid nitrogen, and microwaving them.
Related: The Top-Rated Easter Chocolate Candy
Decorating kits allow fans to make their mark by personalizing their Peeps.
2009: Attention shopaholics: the first Peeps retail store opens in National Harbor, Maryland!
2010: Chocolate-covered Peeps hit the market, once again proving the irresistibility of the chocolate-marshmallow combo.
2013: The Peep is no spring chicken-she turns 60 this year!-but the brand continues to create innovative candies. Look for the new yellow chick hidden inside a hollow chocolate egg.
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Peeps by Numbers:
27: Hours it took to make each chick by hand in 1953
6: Minutes it takes to make a Peep today.
4.2 million: Number of Peeps produced each day.
28: Calories in one Peeps chick
10: Years Pioneer Press has been hosting an annual Peeps Diorama Contest.
3,500: Candy eyes produced in one minute.
25: Peeps devoured in 30 seconds by competitive eater Takeru Kobayashi in 2012.
Do you like to eat Peeps frozen, stale, or deep-fried? What is your favorite way to eat Peeps? Let me know in the comments!
-by Katie Holdefehr