When you’re not feeling great about your body, shopping for clothes can feel demoralizing. In that case, make sure you never visit Japan-based retailer Fatyo, which reportedly offers clothing in sizes Twitch, Skinny, Fat and Jumbo. Uh, yeah.

Japan’s Rocket News 24 was the first to report on the store's sizes followed by Complex magazine. A Complex commenter identified the brand as Fatyo.

Perhaps the tag is a (not- so) friendly reminder to citizens to keep their weight down. In 2009, concerned about the rising rates of obesity, Japanese lawmakers set a maximum waistline size for people ages 40 and over: 35.4 inches for women and 33.5 inches for men. Per the country’s health care coverage, employees undergo yearly checkups and those who don’t meet the waistline requirements are sent to health counseling.  

The United States doesn’t exactly oppose such strict standards for weight maintenance – only offering discounted insurance premiums to fitter and healthier people under the “Safeway Amendment” bill – while plenty of American fashion companies have found ways to fat shame their customers.

In 2013, a shopper spotted a tag on a plus-size dress in a Target store which read, “Manatee gray.’ After tweeting a photo of the tag along with the caption, “What the. Plus sized women get ‘Manatee Gray’ while standard sizes are ‘Dark Heather Gray,’” Target swiftly issued an apology. And in 2010, some consumers boycotted Urban Outfitters for selling a T-shirt emblazoned with the words “Eat Less.” The company ultimately pulled the shirt from stores. And who could forget last year's controversy after remarks from a 2006 Salon interview with Abercrombie & Fitch CEO Mike Jeffries resurfaced. Jeffries said, “We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.” After an ABC News investigation revealed that the company doesn’t offer clothing in sizes XL and XXL for women, the brand promised to diversify its size range. We're still hoping that happens.