Tory Burch Joins the Wearable-Tech Fray

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By Veronique Hyland, The Cut

The wearable tech trend marches on - see also: DVF and Google Glass - and today marks a new entrant on the scene. Tory Burch is launching an accessories collection for Fitbit Flex, the wrist-friendly fitness tracker. "Wearable technology is an exciting new category," said the designer in a statement. "We're thrilled to be partnering with Fitbit to offer a unique collection of accessories that transform the fitness tracker into a stylish piece of jewelry that is versatile enough to go from day to evening." The collection includes a $175 brass pendant, a $195 brass bracelet, and a $38 silicone bracelet, featuring Burch's signature prints. The accessories will be available on Burch's site and in her stores, and on Fitbit.com. Maybe this will be the one that silences the naysayers?

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