guess

  • Behold The Most Daring and Memorable Denim Ad Campaigns of All Time

    If you’ve been following Yahoo Style‘s Denim Week coverage, we’ve already brought you the best brands  out there, as well as the craziest jean styles to know this summer. Now, we will be taking a look back at the best denim ad campaigns of all time.There is no doubt that denim has had a huge impact on the fashion industry. Ever since the inception of blue jeans by Levi Strauss in 1873, styles have run the gamut from bootcut to skinny and straight-leg to boyfriend. You can scoop up affordable lines, or ultra-luxe versions by brands like Vetements.But in particular, denim ad campaigns have played a large role in fashion history. Aside from being used to cement and spread a brand’s message, an ad campaign can be a strong representation of a certain moment in history. Denim ad campaigns have further acted as a catalyst for many models’ careers. If you recall, a 15-year-old Brooke Shields had a controversial moment modeling for Calvin Klein jeans in 1980, saying that “nothing” came between her and her Calvins.In 1992, musician-turned-actor, Mark Wahlberg a.k.a. Marky Mark was photographed in a steamy embrace with a topless Kate Moss, also for Calvin Klein. That same year, a young Naomi Campbell was photographed by Steven Meisel wearing a simple white tee and denim shorts  in what is now considered an iconic ad for Gap and a major moment in Campbell’s career.Click through the gallery above to take a look back at some of the most memorable and iconic denim ad campaigns of all time.Read more from Yahoo Style + Beauty:• The Top 5 Favorite Denim Brands in the Fashion Industry • 6 Crazy Denim Styles to Know About This Summer • Priyanka Chopra, Yara Shahidi, Wiz Khalifa, and Friends Star in New Gap VideoFollow us on Instagram, Facebook, and Pinterest for nonstop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyle and @YahooBeauty.

  • Hailey Baldwin Front and Center in Guess Jeans Spring 2017 Campaign

    The latest Guess girl, Hailey Baldwin, stars in Guess Jeans' spring campaign with Stefano Sala and Emma Stern.

  • Joe Jonas Adds to a Long Line of Sexy Guess Campaigns

    Joe Jonas just nabbed himself a gig with Guess as the very first ambassador for the brand’s new “Hero” underwear line. The singer appears in the steamy campaign alongside Charlotte McKinney, all oiled up, smizing for photographer Yu Tsai’s camera lens. “It’s the first time in history that Guess has commissioned a male star to be in an underwear advertising campaign,” Paul Marciano, chief creative officer and executive chairman of the board, told WWD.

  • Joe Jonas Face of Guess’ First Men’s Underwear Campaign

    Musican, actor and social media star Joe Jonas stars in Guess' first men's underwear campaign.

  • 15 Fashionable ‘Breast Cancer Awareness’ Items

    Today we welcome October, and with that comes the start of National Breast Cancer Awareness Month. From Ralph Lauren’s Pink Pony Foundation to Stella McCartney’s Pink Lingerie, bringing awareness to this disease has been an ongoing mission for many brands and designers. So this month, join them — think pink with these 15 products that donate a percentage of proceeds to help fight breast cancer.Follow us on Instagram, Facebook, and Pinterest for nonstop inspiration delivered fresh to your feed, every day.

  • Claudia Schiffer Hits the Red Carpet for the First Time in Four Years

    Schiffer was the first model to land the cover of Vanity Fair and Rolling Stone, and it was her image in Guess ads during the late 80’s and early 90’s that catapulted the brand to success. Campbell’s set to star on Empire, Christy Turlington re-landed her CK campaign, and Kate Moss is everywhere. Kingsman stars Colin Firth, and is directed by Schiffer’s husband Michael Vaughn.  (It’s also the first movie to launch with a fashion collection.) The model looked as beautiful as ever, wearing a black and white mini-dress by Antonio Berardi over black opaque tights and patent leather kitten heels.