Kim Kardashian West has decided to ditch real fur.
"His passing marks the end of an era when fur and exotic skins were seen as covetable," the animal rights group said in a statement that's being accused of insensitivity.
The L.A. City Council voted to ban the sale of new fur, but fur supporters challenge that decision.
Welcome to the club.
Watch the shocking video.
The whole city is going cruelty-free.