Personal trainer and social media star Sophie Gray lost followers after switching from fitspo posts to ones focused on self-acceptance and body positivity.
Social media don’t always tell the truth about body perfection. On Tuesday, Marciel Hopkins, a plus-size model and former Miss South Africa finalist, posted two Instagram photos of herself wearing a white bra and underwear set. “Let’s talk about angles and poses,” Hopkins wrote to her 40,000 followers.
As the saying goes, content is king. That must be why every fashion and beauty brand is diving headfirst into creating it. Just today, Gucci relaunched its website with a brand-new editorial section called “The Agenda,” featuring original photography, videos of models dancing, and trend stories galore (as long as said trends involve Gucci hallmarks like bamboo and horsebits). These days, more and more brands are realizing that slinging product online is not enough — you need to give people a reason to click, and to keep coming back.