Equinox
- HealthYahoo Life
Increased cleanings and 'booty bumps': How gyms and yoga studios are responding to coronavirus
Fitness centers are reassuring members by vowing to take extra precautions to keep germs at bay.
3 min read - EntertainmentYahoo Life
Why Equinox, SoulCycle boycotts in response to Trump fundraiser likely won't work, say experts
Experts warn that it will likely take much more than a couple days of social-media boycott posts to have any sort of impact.
- LifestyleYahoo Life
Gap's new ad 'normalizing' breastfeeding is making people really, really happy
The ad for a new luxe line called Love By GapBody was shared on the company’s Instagram page on Saturday and depicts a mother modeling the line’s sleep shirt while breastfeeding a child.
3 min read - NewsYahoo Life
Equinox gym bans man 'for life' after he reported sexual misconduct by yoga teacher: Lawsuit filed
A San Francisco man has filed a lawsuit against Equinox, alleging sexual assault by a yoga teacher, as well as retaliation by the gym, which has banned him for life.
- NewsYahoo Life
Equinox’s New Campaign Features a Woman’s Mastectomy Scars
Luxury fitness-club chain Equinox, known in part for its provocative advertising, is at it again: Its latest campaign, unveiled on Tuesday, has put a topless woman with mastectomy scars front and center. “I committed,” noted that model, Samantha Paige, in an Instagram post about her part in the 2017 Commit to Something campaign. Paige, 41, of Santa Barbara, Calif., is a survivor of thyroid cancer and had a preventive double mastectomy after testing positive for the BRCA-1 gene mutation.
- NewsNoël Duan
Equinox’s New Ad Campaign Challenges and Bends Social Norms
A male cheerleader in Equinox’s 2016 “Commit to Something” campaign. (Photo: Steven Klein for Equinox/W&K New York)