Nike’s new athluxury collection wants to outfit women for any situation—not just sports.
According to Khloe Kardashian’s Good American co-founder Emma Grede, the denim company’s foray into activewear is going to be game-changer. “The fashion industry is notorious for catering to a specific shape and size,” Grede tells Yahoo Lifestyle.
From bold athleisure crop tops to matching split side trousers, almost everything is priced below $50 and comes in an inclusive size range of 8 to 28.
An op-ed takedown of "sexy" yoga pants is getting major backlash from women who would like to wear what they want, thanks.
Actor Michael B. Jordan said Zendaya's outfit gave him "Carmen Sandiego vibes," but we've got another pop culture reference in mind.
The No. 1 rule is to choose a lightweight fabric, such as linen or cotton. Sneakers are a great choice, and it's smart to bring a lightweight cardigan or hoodie.
International Yoga Day in on Wednesday, and Yahoo Style is celebrating by rounding up the best workout gear for keeping your mind, body, and spirit fit.
Kim Kardashian wears the same tank top and sweatpants three days in a row. The toddler donned a pair of fuzzy cheetah slippers for the laid-back occasion, while her mother went for a casual look of grey Yeezy sweatpants, white sneakers and a white tank top sans bra, because she’s that low-key. Kardashian stuns in the first day of her uniformed outfit.
When she sits down with Yahoo Style’s very own Joe Zee, two-time Academy Award winner Hilary Swank talks about her first time on the big screen in Buffy the Vampire Slayer, dishes on how many unread emails she has (spoiler alert: It’s over 10,000), and spills the beans on her new athleisure line, Mission Statement. All that, plus her take on the gender pay gap in Hollywood and her true feelings on fruit water. Check out what else happened when Hilary Yahoo’d herself!
In her long career Kamali has given us the Sleeping Bag Coat, clothes made of parachute fabric, and the world’s sexiest one-piece swimsuits.
The $1.67 trillion global sportswear and athleisure market tends to focus on style and comfort, not on function. That leaves women without sports bras that support them.
Model Gigi Hadid is the classic example of an American “it” girl. According to Vogue Paris, these fashionable Americans share quite a few noteworthy things, including a personal street style speckled with ’90s throwbacks, a healthy embrace of pop culture, and oh yes, a little thing called athleisure. Calling today’s top American models “une force de frappe digitale,” or “digital striking force,” the French fashion bible cites the top models’ millions of social media followers as a prerequisite for entering the couture cool kids club these days.
Ah, athleisure, the trend that made it socially acceptable to walk into the office wearing track pants and matching sandals that had previously only seen the communal shower floor.
After a successful stint on Fox’s television special Grease Live in 2016, Julianne Hough is in for a hectic — and exciting — new year. The 28-year-old professional dancer and actress is embarking on an upcoming tour — “Move Beyond: Live on Tour” — with her brother, fellow dancer Derek Hough, in April. Aside from her dance-related endeavors, Hough also finds time to work on her own activewear line and share daily fitness and health tips with her loyal fan base. She also recently teamed up with Fitbit to help spread the word about one of her new favorite workout devices, the brand’s Alta HR activity tracker.
Kristen Stewart recently hosted SNL. Actress Kristen Stewart delivered an exceptional performance while hosting Saturday Night Live on Feb. 4. Stewart definitely isn’t the first female celebrity to dress up a black slip, but it’s notable that the garment she wore was designed by Spanx — a brand that recently vamped up its presence in the athleisure market and started to create pieces outside of shapewear.
Prince Harry was quite literally on the run on Thursday, suiting up for a visit with the Running Charity in London. The prince came through in the appropriate gear, layering leggings over shorts, and a T-shirt from the charity over a gray top.
Lane Bryant's new Livi Active campaign even featured a diverse group of active plus size women that includes yogi and self-love activist Jessamyn Stanley. Body positive gyms like Blink fitness also used real members in their 'Every Body Happy' campaign, which switched out the idea of a perfect body and lofty weight-loss goals for body inclusivity.
Viola Davis proved she doesn't care what anyone thinks by wearing workout clothes to a Sirius XM appearance promoting her new film Fences — and we love her for it.
Kerry Folan penned a critical op-ed that describes how her recent move from NYC to the D.C. suburbs enlightened her on the presence of yoga pants outside the studio.
Victoria’s Secret Angel Bella Hadid seems to be taking her fashion tips from Floyd Mayweather as of late. She came out Friday night sporting a laced-up look with some boxing-glove-inspired pants and a jacket. The occasion? A Paper magazine party to celebrate her gracing the cover. A photo posted by Bella Hadid (@bellahadid) on Dec 17, 2016 at 10:13am PST
Bella Hadid recently landed a major contract with Nike. Which led Olympic ice dancer Meryl Davis to call out Puma and Nike for hiring celebrities over athletes. Meanwhile Puma CEO Bjørn Gulden says, “Our marketing, with personalities like Rihanna, Kylie Jenner, Cara Delevingne … has increased our brand heat.”