asos

  • ASOS to stop selling mohair, silk, and cashmere clothes because of animal cruelty concerns

    PETA praised the online retailer, which stocks 850 labels in addition to its own in-house brand, for supporting cruelty-free fashion.

  • ASOS praised for featuring model with back rolls in backless dress

    ASOS is showing its commitment to body positivity and diversity by featuring models of all sizes in its clothes — including this curvy beauty.

  • Celebrate the royal wedding with a $21 Harry and Meghan T-shirt

    ASOS is selling a celebration royal wedding T-shirt for $21 emblazoned with Harry's and Meghan's faces on a black background.

  • ASOS' 'Made In Kenya' Line Is All Unisex & Handmade

    ASOS' Made in Kenya range first launched back in 2009 in partnership with SOKO, a social enterprise based in the east African country that makes the collection's ASOS-designed pieces each season. Launching Wednesday, the latest Made in Kenya offering was thought up in collaboration with brother and sister duo 2ManySiblings, Beats 1 radio presenter Julie Adenuga, and model and activist Leomie Anderson, who each lent their creative input to the design process. In conjunction with ASOS' in-house design team, the creative quadruple came up with cutaway sundresses in block prints, electric blue and floral kimonos, and palm-print yellow halter-neck jumpsuits, all of which are handmade.

  • ASOS fans are really confused about this pink dress

    “Here is a dress that looks like a vαgina. #um #thisisawks."

  • Twitter Users Praise ASOS Plus Size Model Vivian Eyo-Ephraim

    "I think this is the first time I have ever looked at a bikini model and thought "maybe I could wear one too.””

  • ASOS Is Now Showing The Same Pieces On Different-Sized Models

    Anyone who buys clothes online without trying them on beforehand will know about the frequent disconnect between the way a garment looks on a professional model compared to how it might look on an (equally beautiful but differently-shaped) normal human body. The online retailer has already made great strides towards body positivity and inclusivity, and has long been a trailblazer for plus-size fashion. The feature, which is already available on select women's items on the website, will be rolled out on ASOS's app soon.

  • Now You Can Shop ASOS Using A Screenshot

    ASOS wants to make it even easier for customers to find what they’re looking for on its website. On Friday, ASOS launched Style Match in the United States, allowing customers to sort through its inventory of more than 85,000 products by simply uploading a photo. According to a press release, shoppers can either take a photo in real time or upload a photo from their camera roll — say, a screenshot of a stylish stranger you have saved on Instagram — and StyleMatch will immediately find similar options available to buy on ASOS.

  • Now Available: ASOS' First-Ever Fitness Line

    One of the most wonderful things about the fitness revolution (apart from the glowing skin and the rush of endorphins) is how increasingly acceptable it is to wear your workout gear just about anywhere. From gym to brunch, dinner to happy hour, leggings, hoodies, and sports bras are more acceptable as casual wear than ever before. Officially available Thursday, February 15, ASOS 4505 is a mix of fun prints and textures and bright colors.

  • Everything you need to know about the amputee model in the new inclusive ASOS campaign

    The new ad features Mama Cāx, a 28-year-old model, blogger, activist, and motivational speaker.

  • ASOS is selling a belt as a choker and everyone's offended

    ASOS is selling a belt designed to be worn on your neck and didn’t see the creepy connection to death until folks pointed it out.

  • ASOS disgusts shoppers with new buttless jeans

    If you thought the ridiculous jean trend was staying in 2017, boy were you wrong. To welcome the new year in, um, style, ASOS is selling a pair of buttless jeans from British fashion brand The Ragged Priest.

  • Bride slams the wedding industry with her gorgeous wedding photos

    Sarah Moffat has been blogging about fashion and beauty for years, and she had surrounded herself with a supportive, body-positive community online. But when she went to plan her wedding this summer, she came face to face with the negative, fat-shaming attitude she’d worked so hard to eliminate from her life since she was a teenager.

  • Shop the Hello Kitty x ASOS Collaboration

    OMG, the velvet pajamas 😱😱😱.

  • ASOS models wear fake baby bumps, and social media is confused

    "Dear @ASOS, why do you use models with weird fake bumps instead of pregnant models? I'm sure some are pregnant but a lot are fake :(."

  • ASOS is launching a makeup collection — and everything costs under $20

    Packaged in the popular millennial pink shade with clean and simple illustrations that correspond to each product, the range includes matte liquid lipsticks, blush, and mascara.

  • 8 plus-size influencers share their biggest shopping gripes — and the brands that get it right

    Imagine trying on five pairs of the same-style size 18 shorts in a small, poorly lit dressing room because each pair you try on frustratingly fits differently. Or being plus-size and needing to find a last-minute outfit when there are only a handful of brick-and-mortar stores offering extended sizes. This is just a glimpse of the problems that we curvy folks have to deal with on a regular basis.Shopping is not an easy task for most, but it’s especially challenging for those whose body type does not fall within the industry norm, aka above a size 10. I’m not going to lie — it totally sucked growing up with the amount of plus-size exclusion I faced, and it definitely played a negative role in my self-esteem. While the plus-size fashion industry is growing, we aren’t seeing enough expansion and diversity in the market just yet.With roughly 67 percent of women in the U.S. being considered plus-size, brands that don’t offer extended sizes are missing out on literally millions of potential customers — and dollars. This statistic does not even account for the large market of plus-size male customers who are also in search of fashionable clothing for their size.There are still big-box brands with the resources to make great clothing that refuse to embrace the prevalent curvy customer and invest in quality design and manufacturing. And claiming you carry plus sizes and then banishing the meek selection to an unidentifiable area of the store is just not cutting it anymore.That said, if there were a time to be plus-size in fashion, it would be now. Ever since mega-babe Ashley Graham made the cover of Sports Illustrated, many brands have jumped on the plus-size bandwagon. But some brands seem to want to cash in on the body-positivity movement by thoughtlessly creating clothing that does not actually fit the plus-size customer’s body — mainly because the designs were not researched and the patterns were not scaled correctly.Some brands are even using models who are much too small for the plus-size market, showing an unrealistic representation of the clothing. As a plus-size fashionista myself, I long for the day when brands will fully invest in and embrace their curvy customers by offering more accessible fashion.Don’t get me wrong — not everything is bad about the plus-size market right now. We have more options than ever before. There are standout brands making an impression on the plus-size community and being industry leaders. The clear winners are staple brands like ASOS and Eloquii. The online e-tailer ASOS is always offering edgy designs that push the plus-size fashion envelope and parallel straight-size designs, while Eloquii is all about quality and fit. Lane Bryant is paving the way by being super-inclusive and body positive, creating diverse ads and leading the unretouched-photo campaign showcasing women’s real bodies. (Another positive sign: The current season of Project Runway has models of all sizes.)Since the fashion industry is ever-evolving and has a lot to learn about its plus-size customers, I wanted to hear from the curvy influencers who are paving the way. I talked to crusaders including Denise Bidot, Ashley Nell Tipton, Nadia Aboulhosn, and others.Check out what these plus-size leaders have to say about their biggest fashion gripes and the brands they think are already killing the game. They, like me, agree that everyone deserves access to great fashion regardless of their size or gender, and I’m excited for the strides that the future will bring.For more style inspiration, follow me on Instagram and read my style blog, Margie Plus.Read more from Yahoo Beauty + Style:Follow us on Instagram, Facebook, and Pinterest for nonstop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyle and @YahooBeauty.

  • ASOS Didn't Photoshop Models' Stretch Marks — and People Are Loving It

    When shopping for swimwear online, we’re usually faced with shots of young models with taut bodies, zero body hair, and no sign of any blemishes.

  • Asos Warehouse Outside Berlin Hit by Fire

    The fire damaged stock worth up to 6.25 million pounds, or $8.1 million.