Salon owner and hairstylist Laura Om is happy to play an integral role in the expansion of "Maranta Power" in Puerto Rico, which she explains is all about celebrating big, curly hair.
The first lady accentuated her red skirt with a fitted white sweater and scarlet heels at the White House on Friday for an event honoring Hispanic Heritage Month.
The Puerto Rican community identifies with the powerful image of a woman wrapped in the flag of Puerto Rico and floating on a small river dock.
Slogan T-shirts are a powerful political tool. They instantly say something that the wearer wants to convey, and in the Instagram-obsessed world, they provide messages that are easily shared, reposted, understood.
Melania Trump changed into Timberland boots before landing in Puerto Rico, a move perceived by some on social media as contrived.
"As long as Trump and his followers keep opening their nasty and big mouths, the dress will keep getting more and more popular," says designer Rey Ortiz.