Surprise: This Chic Vintage-Inspired Line Is From Walmart

Emily Ruane
·2 mins read

Today, retail giant Walmart launched something unexpected: Free Assembly, a new line of utility-chic wardrobe staples that could have been culled from the racks of an expertly curated vintage store. Helmed by Dwight Benton (an apparel-industry veteran of Old Navy, J.Crew, and Bonobos), the offering appears to be Walmart’s take on the bohemian, denim-driven aesthetic that’s become a hallmark of cool-girl millennial style; think chore coats, sailor-style trousers, high-waisted jeans with a ’90s vibe, and cotton shirting that borrows from traditional menswear.

The new line boasts something that few other budget-friendly brands can promise: a wide selection of eco-friendly fabrications (including organic cotton and recycled polyester) and inclusive size ranges (sizing for most items goes up to a 22). And, finally, it wouldn’t be a Walmart brand without affordable price points: Free Assembly’s under-$45 range is in line with an affordability that the retailer has been known to call “unbeatable”. Recently, Walmart has bulked up its style offerings with a competitively-priced capsule collection from Anna Sui, re-animated the once-renowned boutique Scoop with an in-house collection of SoHo-ready separates, and launched Eloquii Elements as a collaborative effort with the beloved plus-size fashion brand. And now, there's Free Assembly — a label that Benton describes as, "truly unmatched in the industry.” "I don’t think there’s been a great new modern brand offering this level of quality for such incredible prices – and at this scale – since the mid-1990s,” he went on to share.

Click through to peep our vintage-inspired favorites from the refreshing fall-ready line.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

<br><br><strong>Free Assembly</strong> Boyfriend Blazer, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FFree-Assembly-Women-s-Boyfriend-Blazer%2F750997317" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>


Free Assembly Boyfriend Blazer, $, available at Walmart
<br><br><strong>Free Assembly</strong> Organic Cotton Carpenter Pants, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FFree-Assembly-Women-s-Straight-Leg-Carpenter-Utility-Pants%2F881430182" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>


Free Assembly Organic Cotton Carpenter Pants, $, available at Walmart
<br><br><strong>Free Assembly</strong> Organic Cotton Barn Jacket, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FFree-Assembly-Women-s-Oversized-Denim-Barn-Jacket%2F352214982" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>


Free Assembly Organic Cotton Barn Jacket, $, available at Walmart
<br><br><strong>Free Assembly</strong> Organic Cotton and Recycled Polyester Puff Sleeve Top, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FFree-Assembly-Women-s-Short-Sleeve-Puff-Sleeve-Top%2F714322138%3FvariantFieldId%3Dactual_color" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>


Free Assembly Organic Cotton and Recycled Polyester Puff Sleeve Top, $, available at Walmart
<br><br><strong>Free Assembly</strong> Organic Cotton Fatigue Jacket, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FFree-Assembly-Women-s-Fatigue-Jacket-with-Cinching%2F357111421" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>


Free Assembly Organic Cotton Fatigue Jacket, $, available at Walmart
<br><br><strong>Free Assembly</strong> Retro Jeans, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FFree-Assembly-Women-s-Retro-Flare-Jeans%2F737353663" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>


Free Assembly Retro Jeans, $, available at Walmart
<br><br><strong>Free Assembly</strong> Ruffled Blouse, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FFree-Assembly-Women-s-Femme-Ruffled-Blouse%2F685120473" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>


Free Assembly Ruffled Blouse, $, available at Walmart
<br><br><strong>Free Assembly</strong> Organic Cotton Corduroy Skirt, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FFree-Assembly-Women-s-Corduroy-Button-Front-Skirt%2F141776168" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>


Free Assembly Organic Cotton Corduroy Skirt, $, available at Walmart
<br><br><strong>Free Assembly</strong> Chunky Knit Sweater, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FFree-Assembly-Women-s-Marled-Chunky-Crewneck-Sweater%2F837998436%3FvariantFieldId%3Dactual_color" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>


Free Assembly Chunky Knit Sweater, $, available at Walmart
<br><br><strong>Free Assembly</strong> Organic Cotton ‘90s Jean, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FFree-Assembly-Women-s-Original-90-s-Straight-Leg-Jeans%2F444810666" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>


Free Assembly Organic Cotton ‘90s Jean, $, available at Walmart
<br><br><strong>Free Assembly</strong> Organic Cotton Shirred Shirtdress, $, available at <a href="https://go.skimresources.com/?id=30283X879131&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FFree-Assembly-Women-s-Shirred-Shirtdress%2F717088419%3FvariantFieldId%3Dactual_color" rel="nofollow noopener" target="_blank" data-ylk="slk:Walmart" class="link rapid-noclick-resp">Walmart</a>


Free Assembly Organic Cotton Shirred Shirtdress, $, available at Walmart

Like what you see? How about some more R29 goodness, right here?

Eloquii Just Made Its Under-$50 Walmart Debut

Walmart's Exclusive Scoop Collection Is On Sale

Madewell Just Got More Sustainable