Today, retail giant Walmart launched something unexpected: Free Assembly, a new line of utility-chic wardrobe staples that could have been culled from the racks of an expertly curated vintage store. Helmed by Dwight Benton (an apparel-industry veteran of Old Navy, J.Crew, and Bonobos), the offering appears to be Walmart’s take on the bohemian, denim-driven aesthetic that’s become a hallmark of cool-girl millennial style; think chore coats, sailor-style trousers, high-waisted jeans with a ’90s vibe, and cotton shirting that borrows from traditional menswear.
The new line boasts something that few other budget-friendly brands can promise: a wide selection of eco-friendly fabrications (including organic cotton and recycled polyester) and inclusive size ranges (sizing for most items goes up to a 22). And, finally, it wouldn’t be a Walmart brand without affordable price points: Free Assembly’s under-$45 range is in line with an affordability that the retailer has been known to call “unbeatable”. Recently, Walmart has bulked up its style offerings with a competitively-priced capsule collection from Anna Sui, re-animated the once-renowned boutique Scoop with an in-house collection of SoHo-ready separates, and launched Eloquii Elements as a collaborative effort with the beloved plus-size fashion brand. And now, there's Free Assembly — a label that Benton describes as, "truly unmatched in the industry.” "I don’t think there’s been a great new modern brand offering this level of quality for such incredible prices – and at this scale – since the mid-1990s,” he went on to share.
Click through to peep our vintage-inspired favorites from the refreshing fall-ready line.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Like what you see? How about some more R29 goodness, right here?