Supermodels Are Obsessed With This Denim Brand — and Its Activewear Is About to Blow Up Next

Eva Thomas

July 23, 2021 at 9:00 PM·2 min read

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Supermodels are obsessed with DL1961, so it's only fitting that the brand tapped one of these A-list fans to represent its new fall and winter campaign. Irina Shayk, one of the many big names that regularly steps out in DL1961's sustainable, ultra-flattering denim, is the face of an exciting new launch for the brand. Good jeans are certainly included because, come on, that's the label's specialty, but it's also forayed into the world of activewear — and it's only a matter of time until every supermodel starts wearing DL1961 joggers, too.

The stunning campaign photos of Shayk wearing the newest DL1961 drop — which includes the aforementioned activewear as well as vintage-inspired jeans — will convince anyone to invest in some of the brand's eco-friendly clothing. Shayk looks cool! She looks calm! She looks collected! Simply put, she looks exactly how I want to look when I'm lounging at home (or heading to work).

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The most exciting thing about this collection is the addition of DL Athleisure, a highly curated range of activewear pieces that look nothing like your average workout clothes. (But we didn't expect anything less from DL1961.) You'll find a cropped sweatshirt, comfy joggers, and a chic athletic jacket that's already sold out. Everything in DL Athleisure is "lightweight, breathable, and crafted in the brand's new, advanced technical fabric that is made with botanic, water-efficient fibers," according to the brand, and everything is 100 percent worth the splurge, according to us.

As for why Shayk was chosen as the face of the fall and winter campaign? "Irina represents the strong, powerful femininity of the DL woman," DL1961's Chief Creative Officer, Sarah Ahmed, shared in a press release. "After a challenging year for fashion, working with her was a breath of fresh air and truly made me fall in love with denim again."

Whether you're looking for a not-so-basic basic (like this crop top) or a pair of extremely flattering jeans that use just 8 gallons of water (compared to the 1500 gallons other denim typically uses), you'll find it all in DL1961's latest collection. Shop our favorite pieces, below.