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The fun thing about the beauty world is that you can spend years writing about stellar finds and shopper-loved discoveries, and still be surprised by the product recommendations that come from models and celebrities. What can we say? When someone who spends a sizable portion of their life in a makeup chair has a favorite, we're all ears - and come Amazon Prime Day, it's time to spring into action and collect 'em all.
Ahead, we've rounded up the skin, hair, and makeup musts that supermodels lovingly reference. Everything is at a heart-racing discount for the next 48 hours. So whether you intrigued by the brightening mask behind Rosie Huntington-Whiteley's gleaming complexion or the French moisturizer that Karlie Kloss uses daily, it's all here with prices as low as they'll go.
Jane Iredale's PurePressed Mineral Foundation
Our first bargain comes from one of the OG supermodels, Cindy Crawford. Before L'Oreal's powder foundation took TikTok by storm (which is coincidentally also 20 percent off), Crawford was spreading the good word of Jane Iredale's PurePressed Mineral Foundation.
"If I'm just hanging out in Malibu my makeup is very minimal, but I always do something on my skin," the icon told Into the Gloss. "Let's say I'm just chilling at the house, I'll do the matte Jane Iredale PurePressed mineral powder. It's amazing because it doesn't have a ton of coverage, so it gives a finish to your face without it looking like you're wearing makeup." The finely milled powder normally runs $44, but it's 30 percent off for Prime Day.
- 31 BUY IT
EltaMD UV Clear Facial Sunscreen
Now that we're heading into the depths of summer, stocking up on sunscreen is crucial. Throughout Hollywood, one reigns supreme: EltaMD's UV Clear Facial Sunscreen, a feather-light formula that's earned loyalty from Brooke Shields, Kendall Jenner, Mindy Kaling, Kourtney Kardashian, and more.
All that love is for good reason. The white bottle wins the top spot as Amazon's best-selling face sunscreen, its balance of serious coverage with lightweight moisture a universally beloved hit. It's completely worth it at its typical price of $37, but Prime Day slashed that tag by 20 percent. At $30, it'll keep burns and premature aging at bay through hot vax summer and beyond.
- 30 BUY IT
S.T.A.R. Light Retinol Face Oil
Speaking of sun damage, Lauren Hutton has found a way to reverse the impact of years spent without UV protection. She told Vogue that while spending eight months out of the year diving at sea gave her skin that feels like parchment, partnering with StriVectin brought her into the able hands of retinol - specifically, the brand's S.T.A.R. Light Retinol face oil and Wrinkle Recode Cream. The combination repaired her "rough and funny looking" skin, and the duo, along with everything from the brand, is 30 percent off for Prime Day.
- 69 BUY IT
CosRx Advanced Snail 96 Mucin Power Essence
Stress of a different kind came for supermodel Emily Ratajkowski's skin at the start of the pandemic, according to her Instagram. Amidst her skin's "freak out," solace came from an unlikely source: snails. Unexpected, that is, if you're not familiar with CosRx's Advanced Snail 96 Mucin Power Essence, an affordable skin soother that counts endless raves from shoppers dealing with acne and wrinkles.
- 16 BUY IT
Mario Badescu Drying Lotion
Acne stops for no one, not even Naomi Campbell, Bella Hadid, Kendall Jenner, and Ashley Graham. Which is why all of them make a habit of keeping Mario Badescu's legendary Drying Lotion on hand; the solution with upwards of 16,000 five-star Amazon ratings dries out zits overnight, leaving behind barely noticeable blemishes. The brand's particularly generous this year and docked prices on its entire product line by 30 percent (which brings Hadid's favorite rose water face spray down to just $5). If ever there was a time to sort by "most expensive," it's now.
- 12 BUY IT
NuFace Trinity Facial Toning Device
NuFace Trinity Anniversary setNuFace, the innovative skin gadget that keeps Hadid's skin looking firm and lifted, is also on rare sale for Prime Day. In March, the model wrote on Instagram that after using NuFace on set, she had to invest in one of the brand's Trinity Facial Toning Devices for personal use. With that, she joined the celebrity fan club that also counts Jennifer Aniston, Miranda Kerr, Kate Hudson, and Chrissy Teigen's facialist as members.
The microcurrent device is usually a splurge at $339, but Prime Day means shoppers get 30 percent off the star-loved NuFace Trinity, NuFace Mini, NuFace Gel Primer, NuFace Trinity Anniversary set, and futuristic NuFace NuBody.
- 237 BUY IT
Lanolips Tinted Balm
Slightly more under-the-radar, model and former Victoria's Secret angel Erin Heatherton turns to Lanolips Tinted Balm for "fantastic" moisture and sheen. An export from the Australia and New Zealand countryside, the cruelty-free brand's trademark lanolin comes from washed sheep wool to keep your lips deeply hydrated and subtly tinted. All of the brand's products are 25 percent off, but the lip balm is a can't-miss.
- 11 BUY IT
Embryolisse Lait Crème Concentre
It's a good year for getting global beauty on sale. Joining the Prime Day fun is Embryolisse Lait Crème Concentre, one of the first model-lauded products to hit the big time. Stars like Karlie Kloss, Elle MacPherson, Scarlett Johansson, Gwyneth Paltrow, Demi Moore and Jane Birkin are all fans, which is quite the resumé - and according to the Daily Mail, one tube of the moisturizer sells every 23 seconds.
- 22 BUY IT
Pureology Strength Cure Strengthening Shampoo
We'll never, ever say no to a marked-down hair thickening shampoo, especially one that comes with a ringing endorsement from Rosie Huntington-Whitely. Such is the case for Pureology's Strength Cure Strengthening Shampoo, a shine-maker that thousands of Amazon shoppers say cuts down on shedding and, as the supermodel and Rose, Inc. founder attests, revives hair almost beyond hope.
"I've been really, really, really impressed by how my hair went from being quite dry and brittle to hydrated, smooth, and shiny. It's back to life," Huntington-Whitely told The Strategist of the formula she can't live without. It's normally not the most casual purchase at $30, but the price drops to just over $20 for Prime Day.
- 21 BUY IT
Pipette Overnight Brightening Exfoliating Mask
One more of Huntington-Whitely's favorites makes the list, this time Pipette's Overnight Brightening Exfoliating Mask. The gentle giant earned a call-out from the model at the start of quarantine, when she enthused about its glow-boosting and dark spot-reducing effects. Where most of the brand's products are intended for babies, the mask is an exception that caters to new moms' - and everyone else's - skin with two lightly exfoliating alpha hydroxy acids. Add in squalane, oat bran extract, hyaluronic acid, shea butter, and the antioxidant astaxanthin, and you'll give any baby's soft skin competition.
- 13 BUY IT
Type:A Aluminum Free Deodorant
Last but not least, Ashley Graham gave us a lot to think about when she resoundingly endorsed Type:A's aluminum-free deodorant in The Dreamer, a scent described as "white floral linen." Effective, long-lasting clean deodorants are tough to find, but shoppers who move all day and exercise often say it keeps them dry and smelling like a garden breeze. All of the brand's body products are 20 percent off for Prime Day, so now's the time to try Graham's favorite. As her Instagram'd workouts show, she's not messing around.
- 8 BUY IT