"Stranger Things" Meets "Euphoria": Puma’s Campaign with Iris Apatow, Angus Cloud, Caleb McLaughlin, Zaya Wade

forever classic puma campaign angus cloud zaya wade caleb mclaughlin iris apatow
Iris and Angus Reunite in Puma's Newest CampaignPuma
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East Highland High School, meet Hawkins High — Puma's newest FOREVER.CLASSIC. campaign is pretty much one big, mind-blowing crossover episode. While we were sitting around waiting for news about Euphoria Season 3 and Stranger Things Season 5, Angus Cloud, Iris Apatow, Caleb McLaughlin, and Zaya Wade got together to make some retro sneaker magic together.

The four young Gen Z icons are the new faces of Puma's most classic sneaks, including the Suede, Clyde, Cali, and Mayze styles — some of the most popular shoes from Puma's 75 years. The FOREVER.CLASSIC. campaign photoshoot was super '70s-inspired, set in a floor-to-ceiling wooden room with vintage pillows, lamps, a mustard yellow sofa, and an old TV set. But Angus, Iris, Caleb, and Zaya showed 👏 up 👏 while decked out in modern street style and athleisure — we're totally taking notes on their style.

puma classic forever campaign jennifer walker
Jennifer Walker

Queen Iris rocked a vampy red pant and matching matte lipstick while showing off a pair of fresh platform kicks, the Puma Mayze Sneaker ($90). "Basically what we're gonna do is dance," quipped several people quoting Vanessa Hudgens' song "Sneakerheads."

Zaya served a full-on windblown hair moment in a black tracksuit romper featuring the Puma logo on the front. She also wore the cutest matching black & white Cali Dream sneakers ($90).

Caleb looked fresh in a preppy argyle sweater vest and leather pants, which he paired with the Suede Classic XXI Sneakers ($75). "Caleb in euphoria when?" commented one fan. "YOU AND ANGUS? I WILL PASS OUT RN," declared another.

Angus gave major Fezco energy in a sick floral jacket and the Suede Classic XXI Sneakers ($75) with white laces. "Bro, I think the police are lookin for you," joked one of his followers. Another commented, "Me wishing that he'll be with the other Apatow sister 😍" in reference to his on-screen romance with Iris' sister, Maude, who plays Lexi Howard in Euphoria.

Soooooo, when are we getting a spin-off show that features Fez, Lucas, and Lexi? 👀

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