Steph Shep and Snif Teamed Up to Launch Your New Favorite Fragrance

·1 min read
Photo credit: Snif
Photo credit: Snif


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Clean fragrance brand Snif is known for crafting unique, covetable scents, and the brand is expanding its offerings with the launch of Suganami: a new genderless fragrance made in partnership with entrepreneur and influencer Stephanie Shepherd. Available now, Suganami is creamy and smooth with a powdery finish. It contains a blend of floral and earthy notes, like rose, iris, cypress, incense, pink pepper, and amber.

"I love fragrance because it can immediately take me back to a particular snapshot of my life," Shepherd said in a press release. "Suganami is inspired by a time when I truly took back my power and became the most authentic version of myself." Like all Snif scents, this one features a vegan formula that's phthalate and paraben free. But unlike the transparent, neutral look of many of the brand's perfumes, Suganami is created with a more modern twist, featuring a black-on-matte-black bottle and logo.

The scent retails for $65, which includes a 30-milliliter bottle and two-milliliter sample that's ideal to use at home and away. And as a nod to Shepherd's ongoing dedication to sustainability—she's currently chief impact officer at PLUS, as well as cofounder of the nonprofit Future Earth—both the bottle and its packaging are entirely recyclable and compostable, and made from 40 percent post-consumer material, which is another first for the brand.

Suganami is available to shop now exclusively online at snif.co.

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