NOT A DRILL: Rihanna Is Launching Her Own Luxury Fashion House in Paris
Updated, 5/10/19 at 10:55 am:
It is OFFICIAL! Rihanna is giving us new music new fashion, and I'm ready to break the bank for it. The multi-hyphenate and luxury French fashion giant LVMH announced Friday that they're going into the high fashion biz together, creating a new fashion house that'll be based in Paris.
According to a release, their first collection will debut in spring 2019 (which is like, right now!), under the "Fenty" logo. In a statement, Rihanna seemed pretty psyched about it all.
“Designing a line like this with LVMH is an incredibly special moment for us," she said according to WWD. "Mr. [Bernard] Arnault [chairman and chief executive officer of LVMH] has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
That's basically all we know right now, but check out this LOGO:
A post shared by badgalriri (@badgalriri) on May 10, 2019 at 6:22am PDT
Just take all my money already.
Original, 1/17/19 at 11:15 am:
On Tuesday, our Queen Rihanna was spotted in New York City wearing statement oversized sunglasses, but forget that it was already dark out-something else was way more notable about these frames. The glasses had the word "Fenty" etched on the side, and of course, fans (myself included, naturally) are going crazy with speculation that she could be dropping an accessory line. She wore them again on Wednesday with a corduroy jacket and hoop earrings, and the name is DEFINITELY on full display.
Now, WWD reports that she's in talks with LVMH, the world's largest luxury group, NBD, to launch her very own designer fashion house. (*Internally screams.*)
According to Hypebae, sunglasses are, in fact, an item protected under a Fenty trademark that was filed last year, however if this report is true, it means she'll be releasing FAR more than eyewear. But all the buzz around her sunglasses and potential new fashion house is what she does best-RiRi is a pro at teasing products before anyone knows about them. Remember when she sneakily wore Savage X Fenty lingerie before it was even released?
She's had major success in both the fashion and beauty world over the last couple years between her Fenty PUMA collection, Fenty Beauty, and size-inclusive lingerie. (She's also in the midst of suing her father for misusing the "Fenty" brand name, BTW.) But if these talks mean she's expanding her empire to include not only sunglasses, but an entire luxury fashion house, judging from her previous business ventures, it'll no doubt be a success.
A representative was contacted for comment, and this post will be updated pending a response.
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