Spirit Airlines Launches Offensive "69" Ad Campaign
You won’t believe the latest Spirit Airlines promotion. (Photo: AP)
America’s low-cost airline that everyone loves to hate has once again pushed the boundaries of good taste and decorum with an offensive new promotion.
To celebrate the acquisition of their 69th plane, Spirit Airlines is offering $69 fares in ads that explain why they love the number 69. It reads pretty much the way you would imagine it would if a 12-year-old boy wrote it.
Related: Spirit Airlines Raises Bag Fees for Holiday Travelers
“We’ve been waiting to hit 69 planes for years,” Spirit’s site reads. “It’s our favorite number — ever since we were twelve and found that magazine under our brother’s bed (the one with the fantastic articles)…..#69 is perfect: just the right size, with a cockpit that’s in your face (because it’s bright yellow). Use your mouth to spread the word: Spirit is in an even better position to get you where you’re going.”
Just when you thought Spirit couldn’t do anything new to offend you, they come out with this ad. (Photo: Spirit)
Spirit spokesman Paul Berry released a statement brushing off criticism, saying that the campaign is just a reflection of the airline’s “unconventional and quirky personality.”
“Spirit isn’t your typical airline and we don’t want to be,” Berry said. “We enjoy being different than other airlines.”
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