Sofia Richie Is The Face Of Kappa x Juicy Couture & I’m Fully Obsessed

Maggie Griswold
·1 min read

A nostalgic dream meets 2020 with fashion’s latest collaboration. Starring in the new campaign for Kappa x Juicy Couture, Sofia Richie brings back to life some of our favorite early 2000s vibes—yes, including the velour tracksuit. It seems as though everything old is new again, and frankly, we’re not too upset about it. By all means, let’s take a quick trip back to the early aughts, when snagging a baguette bag and Blackberry were high on our to-do lists.

Seriously, who knew a collab between Kappa (the sportswear brand everyone loves to thrift) and Juicy Couture (the originators of the iconic velour tracksuit) would be exactly what we needed this...

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