TikTokers are parodying Spotify's marketing campaign Wrapped with "Dating Wrapped."
The creators are making slideshows cataloging their last year of dating.
The internet is mobbed with users theorizing potential Wrapped parodies.
Some singles are skipping Spotify Wrapped — Spotify's end-of-year personalized round-up of subscribers' most-listened-to songs — in favor of "Dating Wrapped," a collection of stats related to your dating exploits this year: all the awkward dinner dates you've been on, where you met people, and how many times you might have secretly cried over somebody.
Of course, Dating Wrapped isn't a real app; many TikTokers simply created slideshow presentations recapping their year in romance. The trend appears to have been started by Alexandria McLean, a TikToker from Toronto who amassed over one million views with a video where she divulged details like how many dates she went on and what apps she used to find dates.
@alexandriathemediocre It’s brutal out here ✨ #spotifywrapped ##dating##datingintoronto##bumble##hinge ♬ original sound - Alexandria
"Truly one of the most depressing things I've ever done," McLean said at the clip's start.
A slew of creators have hopped on the trend. TikToker Olivia Stevermer included a "comprehensive overview" of how many chances she gave the guys and a "fast facts" list in her video. A creator even included her "favorite red flags" in his video. Many used fun graphs and pie charts to display the data.
One of the most popular videos of the trend, posted by the creator @amberwavesofbrain, has garnered almost 2.5 million views and over 250,000 likes. The TikToker explains how much money she spent on dates, how many first dates she went on during the year (18), and where she found the men, including one through Facebook.
"I 1000% would not recommend that," she said. "I would rather ask my father to buy me lingerie than to get back on Facebook Dating."
@amberwavesofbrain If any of these men see this, I want you to know that you’re not special and you’re just a number to me 😌✌🏼 #datingwrapped #wrapped #tinder #hinge #facebookdating #firstdate ♬ original sound - Amber
Spotify's Wrapped campaign, which has been criticized in the past for flattening music and art down to pure metrics, seemed to spawn an excess of memes and parodies this year.
Some internet users mocked the strange personality categories and genres Spotify created for listeners, while others theorized about a multitude of fictional Wrapped versions — including a compilation for best tweets and an Uber Wrapped that tells users how much time they've "killed just sitting in a cab."
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